Work experience

• GENERAL MANAGER PROJECTS

  Karim Khan Afridi Welfare Foundation (KKAWF)

  2015.08-Current

  (10 years)

  • Assisted Mrs. Cristina von Sperling Afridi (T.I.), Chairperson KKAWF, as the lead team for all programmes and projects. • Managed the projects implementation, execution, and reporting for national drug prevention and youth engagement programmes. • Participated in the translation of the EU-Unplugged programme into Urdu, renamed Hum Sath Hain, which was approved by the original creators Mr. Peer van der Kreeft (Ghent University, Belgium) and Mr. Johan Jongbloet (EUDAP Faculty, Ghent University). • Worked on the complete artwork and design layout for the Urdu version of Hum Sath Hain for official printing. • Managed partnerships and collaborations for the Hum Sath Hain programme with: o United Nations Office on Drugs and Crime (UNODC) o Ministry of Federal Education & Professional Training (MoFEPT) o Ministry of Narcotics Control, Government of Pakistan o Embassy of European Union o International and Ibero-American Foundation for Administration and Public Policies (FIIAPP) • Made presentations for schools, colleges, and universities; drafted speeches; designed promotional materials like panaflexes, banners, and posters using CorelDRAW, Canva, and other graphic tools. • Maintained agendas and minutes for meetings, including Board Meetings and official meetings. • Worked on devising and suggesting legislative changes to the Government. • Drafted working papers for the Government of Pakistan and Government of Punjab on legalization and regularization of private drug treatment and rehabilitation centers. • Drafted survey forms for the Anti-Narcotics Force (ANF). • Participated in drafting the inclusion of drug awareness and prevention curriculum for schools and presented to the National Curriculum Council. • Drafted various policy papers for the Government of Pakistan on implementing National Sports Policy by ensuring compulsory four hours of games in educational institutions. • National Coordinator of "Hum Sath Hain" programme in collaboration with UNODC & MoFEPT. • Contributed as a core expert in drafting the Declaration of Oviedo on evidence-based drug prevention. • Attended global forums including the First Parliamentarians Against Drugs Conference, Moscow. • Collaborated with top-tier institutions including Fatima Jinnah Women University (FJWU), Quaid-e-Azam University (QAU), Lawrence College, Cadet College Hasanabdal, NUTECH University, Beaconhouse National University (BNU), Beaconhouse School System, The City School, Froebels International School, Lahore Grammar School, Pehli Kiran Schools, Mashal Model School, and Federal Government Schools and Colleges in Islamabad.
• REPRESENTATIVE IN PAKISTAN

  Assosia Ltd., UK

  2012.01-Current

  (14 years)

  • Executed in-market research assignments for global retail brands across Pakistan. • Delivered detailed store-level product analysis and pricing intelligence.
• SENIOR RESEARCHER (HEAD OF CRQ AUDIT)

  Eolas International, Ireland

  2011.04-Current

  (14 years)

  • Conducted shelf audit of Unilever products across major retail chains in Pakistan. • Trained Unilever staff in visual merchandising, quality, and presentation standards. • Played a pivotal role in improving Unilever’s global quality benchmark, enhancing its reputation in the region. • Consistent contributor to quarterly Unilever and Pepsi audits, ensuring brand integrity and product compliance.
• SENIOR MANAGER

  AlHuda Community School (a project of AlHuda International)

  2019.10-2020.10

  (a year)

  • Led the initiative of AlHuda Community Schools in Lahore, heading the administration and management of nine schools. • Supervised the Regional Office Lahore while coordinating with Head Office Islamabad. • Ensured students received free education, uniforms, ration, and medical services. • Raised funds to support the sustainability and operational needs of the schools.
• PRODUCT & PACKAGING ANALYST (SHOPPER)

  Datamonitor.com & Productscan.com, USA

  2007.06-2011.03

  (4 years)

  • Procured and reviewed 30+ retail items/month from local stores. • Uploaded detailed product attributes (ingredients, pack size, nutritional value, branding) into international FMCG databases. • Contributed to the global indexing of Pakistani FMCG innovations for international marketing research.
• BUREAU CHIEF

  FactFile Magazine, Islamabad

  2008.02-2011.02

  (3 years)

  • Oversaw editorial and regional circulation. • Authored opinion pieces and articles on social development and civic issues.
• GENERAL MANAGER

  Majlis Restaurant & Club Absolute, Islamabad

  2004.03-2010.09

  (7 years)

  • Managed operations at Majlis, Islamabad’s first fine-dining Lebanese restaurant, located in F-6/3. • Served dignitaries including the President, Prime Minister, Federal & Provincial Ministers, Members of Parliament, Diplomats, and VIP guests. • Ensured delivery of the highest quality food, service, and hospitality. • Led customer service excellence and exclusive entertainment management.
• GENERAL MANAGER

  Abitare Interior Design, Islamabad

  2000.09-2010.09

  (10 years)

  • Managed and executed high-end commercial and residential design projects: o UAE Embassy (Designing of Guesthouse & renovation of the Ambassador’s Residence) o Furnishing of the High Commission of Australia’s Residence o Interior of the Premier-Kufpec Pakistan o Multiple luxury private residences in Islamabad and Lahore • Worked with a wide range of vendors: furniture, soft furnishings, lighting, artwork, and accessories. • Supervised procurement, budgeting, and cross-disciplinary interior architecture teams.
• GENERAL MANAGER

  Namak Mandi Restaurant

  2006.01-2009.09

  (4 years)

  • Launched the region’s first Shinwari Cuisine restaurant. • Ensured quality, authenticity, and cultural representation through menu and décor. • Developed and led a passionate culinary and service team.
• ADMINISTRATOR

  Tradewall International (Pvt) Ltd., Islamabad

  1998.08-2001.08

  (3 years)

  • Managed international import/export operations with 20+ staff. • Developed sales strategy for technology/equipment for public sector clients. • Oversaw finance, HR, compliance, and logistics.

Educational experience

• Lasersoft Institute of Computer Technology

  Advanced Diploma in Software Programming

  1998.01-1999.01

  (a year)

  Advanced Diploma in Software Programming
• Punjab University

  Bachelor of Science (BSc)

  1996.06-1998.06

  (2 years)

  Graduation
• Institute of Computer Sciences, Rawalpindi

  Diploma in Software Applications

  1997.06-1998.06

  (a year)

  Advance Diploma
• PAF Inter College, Chaklala

  fsc (hssc - pre-engineering)

  1993.07-1996.07

  (3 years)

  Higher Secondary School

Languages