Erwin

Head of Sales Channel Strategy
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Work experience

  • Head of Sales Channel Strategy

    Samsung Indonesia
    2024.01-Current(2 years)
    4 years 2 months Indonesia As a Sales Channel Strategy professional, my main role is to analyze market data, consumer behavior, and competitors to create effective sales strategies. My expertise includes statistical analysis, research, and campaign planning for growth and success.
  • Head Of Sales

    Samsung Indonesia
    2022.01-2024.01(2 years)
    (2 years 1 month) National Head of Sales for Traditional and Modern Channels
  • National Sales Manager

    Samsung Indonesia
    2021.11-2021.12(2 months)
    National Sales Manager for Traditional Channel
  • General Manager

    Home Credit Indonesia
    2019.11-2021.10(2 years)
    Manage and responsible for Volume, VAS, Risk, Strategy and team development for Region 1
  • Regional Head for Mobile Phone

    Samsung Indonesia
    2019.05-2019.11(7 months)
    5 years 6 months Business JABODETABEK and Regional Business Head for JABODETABEK and SULAWESI Region
  • Regional Head for Mobile Phone Business JABODETABEK Region

    Regional Head for Mobile Phone Business JABODETABEK Region
    2018.02-2019.11(2 years)
    (1 year 10 months) Regional Business Head for JABODETABEK Region
  • Regional Head for Mobile Phone Business East Region

    Samsung Indonesia
    2015.08-2018.01(2 years)
    (CENTRAL职位:JAVA, EAST JAVA, BALINUSRA, PAPUA) (2 years 6 months) Regional Business Head for East Region (CENTRAL JAVA, EAST JAVA,BALINUSRA and PAPUA)
  • Area Sales Manager for Mobilephone Business EAST JAVA

    Samsung Indonesia
    2014.06-2015.08(a year)
    (1 year 3 months) Back to Samsung, I was moved to East Java to handle bigger market and bigger challenge
  • Branch Manager Central Java Region, West Operation

    Schneider Electric
    2013.07-2014.05(a year)
    Schneider is a global specialist in energy management with operations in more than 100 countries, Schneider offers integrated solutions across multiple market segment. My responsibilities is to make sure all the business unit (Retail, Project, Ecobusiness, Industry,Energy, Building and Service) in Central Java achieve all the target given by management by identify opportunity and customer, doing bFo analysis, coordinate with internal resources an reach target of order.
  • Area Sales Manager for Mobilephone Business CENTRAL JAVA

    Samsung Indonesia
    2012.03-2013.06(a year)
    3 years 10 months (1 year 4 months) In March 2012, I’m promoted into Area Sales Manager in Central Java area. My job description still the same, but now I have been given greater responsibility for greater area. In April 2011, we start new business model and from then until now, my area sell through and sell out number has been increased 9 times bigger. Our area marketshare also have been growth 4 times bigger and become market leader in Central Java. And in December 2012, Central Java achieved Gold Category Award for Best Performing Area.
  • Regional Sales and Marketing Officer for Mobilephone Business

    Samsung Indonesia
    2009.09-2012.03(3 years)
    (2 years 7 months) My fifth company is PT Samsung Electronic Indonesia. My position is Regional for Semarang and Jogjakarta area. My responsibility is to increase sell through and sell out number, maintain forecast order accuracy, maintain area stock, increase marketshare, maintain ATL and BTL activity, and maintain Channel Relationship in Semarang and Jogjakarta area.
  • Area Branch Manager

    PT Sarindo Nusa Persada
    2007.07-2009.08(2 years)
    (2 years 2 months) for mobile phone. My position here is Area Branch Manager in Central Java and Jogjakarta. My responsibility is to increase selling point and to maintain all activity in my office at Semarang and Jogjakarta.
  • Sales Executive

    PT Sarana Kencana Mulya
    2004.04-2007.06(3 years)
    4 years 1 month (3 years 3 months) After that, still in the same company, I have transfered in head office in Jakarta. My position there is Sales Executive. My responsibility is to learn more about selling technique in head office and to increase selling point in my sales area. In 18 months, I have gain trust from my Branch Manager and given a new sales area that hold 24 % of total turnover in Jakarta Sales Area 职位:After Sales Manager
  • Area Sales Manager

    PT Waringin Sakti Perkasa
    2001.06-2003.05(2 years)
    main distributor of “Philips” My responsibility there is to open market in Bali for Philips Monitor. From store to store sales, I managed to open a branch office in Denpasar in November 2001 that support sales and aftersales activity, from that point, the selling rate of Philips brand in Denpasar shows a good and stable ascension
  • Product Development Staff

    PT MASPION
    2000.11-2001.05(7 months)
    As soon as graduated, I have accepted in PT Maspion, a leading company of household manufacturer. My position is Product Development Staff. My responsibility there is to develop a new production item and new production system that can be more efficient and effective. I managed to develop a new brazing system using a new brazing flux that proved to be more efficient in 40 % energy consumption

Educational experience

  • Widya Mandala Catholic University

    Electrical Engineering
    1996.01-2000.01(4 years)

Certificates

Managing Your Manager Critical Thinking How to Be an Adaptable Employee during Change and Uncertainty Leading Productive Meetings Learning Microsoft Project
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