• Lead Sales Force Management (SFM) projects across EU including Nordics and Developed Asia, focusing on retailer and wholesaler business models. • Designed and implemented customer segmentation models based on potential and turnover, feeding directly into regional sales strategies. • Supported multi-country GTM planning with emphasis on offer standardization, sales enablement tools, and KPI frameworks. KEY SKILLS: • Offer Lifecycle Management • Go-to-Market Strategy • Customer Segmentation & Insights • Value Proposition Development • Brand Positioning & Channel Strategy • Cross-functional Stakeholder Collaboration • Market Intelligence • Sales Enablement

• Managed €20M market portfolio in Israel. • Achieved +34% YoY growth in 2021 (Country Sales Growth Award). • Developed tailored solutions to expand key customer relationships. • Acted as commercial lead on cross-functional planning between supply chain, marketing, and sales. • Built retail-focused campaigns and negotiated year-end agreements in highly competitive market LANGUAGES Turkish (native), English (fluent), German (B1) TECH & TOOLS Salesforce | Power BI | Excel | SAP | MS Office ACADEMIC HISTORY:

BRAND MANAGER • Market analysis and define the potential for consumer goods business. • Collaborated with product development and sales to launch new products with commercial success. • Establish performance specifications, cost and price parameters, market applications and sales. • Launching sia Abrasives in Traditional Trade Channel (2,5 mio € additional T/O at the end 3 years with a double-digit improvement in EBIT) • “Simplify” project for (Simplifying terms & conditions/ 20 % more efficiency for all counter-partners / highest growth in EU in 2 years in a row /+ 15% improvement in EBIT).

• Increasing the sales volume in construction projects. • Driving the clients for mega construction projects. • Leading a project aiming to list at least 70 new SKUs for BSH official after-sale services. (300k TRY additional T/O in 2 years row.) • Boosted 40 % sell-out increase by listing 45 new SKUs • Managed to gain 300k TRY additional T/O in Eurasia Tunnel and 3rd Bridge Project. REFERENCES: Ali Fahri Özcan- Regional Sales Director at Robert Bosch Turkey (Turkey & Middle East) Kağan Teoman- Regional User Journey Marketing West Europa, Australien, NZ, Korea, Japan Jordan Kostov-Eastern Europe Sales Head at Robert Bosch Hungary