Work experience

• CREATIVE DIRECTOR

  ZEPTER INTERNATIONAL

  2021.09-2023.12

  (2 years)

  Comprehensive Visual Branding: Developed and implemented cohesive visual styles for an international multibrand company, ensuring brand consistency across diverse markets. Campaign Development and Execution: Designed and executed innovative campaigns, enhancing brand visibility and customer engagement. Creative Asset Production: Managed the creation of print collateral, branding materials, and packaging designs to support marketing and sales initiatives. Exhibition and Retail Display Design: Designed and supervised the production of exhibition stands and shop window displays to elevate brand presence. Photoshoot Organisation and Workflow Management: Coordinated and supervised photoshoots,ensuring seamless workflows and high-quality outputs. Cross-Office Collaboration: Liaised with international offices in Monaco, Switzerland and Italy to align on creative direction and project execution.
• SENIOR ART DIRECTOR

  VULKAN PUBLISHING

  2017.02-2021.09

  (5 years)

  Brand Identity Creation: Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE, enhancing brand recognition and visual appeal. Exhibition Design: Developed and executed leading exhibition stand designs for the Belgrade Book Fair in 2017 and 2018,creating impactful brand experiences. Comprehensive Design Production: Delivered a wide range of print and digital designs, including Above-The-Line (ATL), Below-The-Line (BTL), and Point-of-Sale (POS) materials for VULKAN bookstores. Strategic Marketing Support: Collaborated on campaigns and promotional activities to drive visibilityand customer engagement for the publishing brand.
• SENIOR ART DIRECTOR

  URBAN READS - BELGRADE | ŠAHINPAŠIĆ - SARAJEVO

  2015.01-2017.01

  (2 years)

  Book Design and Publishing: Created and designed print and digital materials for various book publishing projects, tailoring creative solutions to meet client needs. Collaboration with Publishing Houses: Worked with Urban Reads (Belgrade) and Šahinpašić (Sarajevo) to produce high-quality publications, including layout design and branding. Marketing and Promotional Materials: Developed promotional content and marketing assets to support book launches and increase readership. Customized Creative Solutions: Provided end-to-end design services, ensuring alignment with each publisher’s unique brand identity and market goals.
• SENIOR ART DIRECTOR

  BPG | bates

  2014.12-2015.07

  (8 months)

  Campaign Strategy and Execution: Designed and executed high-impact marketing campaigns for clients including the Federal National Council (FNC), Road and Transport Authority (RTA), First Gulf Bank (FGB) and Global Village, aligning with their strategic objectives. Branding and Visual Identity: Developed comprehensive branding solutions for Dubai First bank and Al Etihad Credit Bureau (AECB), ensuring a consistent and memorable brand presence. Client Relationship Management: Collaborated closely with clients to understand their needs, deliver creative solutions, and exceed expectations across multiple projects. Cross-Channel Marketing: Produced creative assets for multi-channel campaigns, including digital, print and outdoor media, to maximize audience reach and engagement. Team Collaboration and Leadership: Worked with cross-functional teams, managed team of five designers, providing creative direction and ensuring timely project delivery.
• SENIOR ART DIRECTOR

  Kreativa New Formula - BELGRADE

  2011.02-2014.09

  (4 years)

  Integrated Marketing Solutions: Designed and implemented Above-The-Line (ATL), Below-The-Line (BTL), and Point-of-Sale (POS) strategies for high-profile clients, including Japan Tobacco International (Camel, Sobranie) and Société Generale in Serbia and Montenegro. Automotive Campaigns: Delivered creative advertising and promotional materials for Porsche SCG brands such as Volkswagen, Audi and SEAT, enhancing brand visibility and customer engagement. Creative Direction for Retail: Developed targeted campaigns and branding solutions for NIS Petrol and the NIS Petrol Racing Team, driving consumer interest and brand loyalty. Client-Centric Approach: Worked closely with clients to understand their business goals, translating them into compelling visual narratives and advertising strategies. Team Collaboration: Led design teams to produce innovative marketing solutions, ensuring alignment with brand standards and timely project delivery.
• SENIOR ART DIRECTOR

  FREELANCE - BELGRADE-LONDON-PARIS

  2006.01-2013.01

  (7 years)

  Editorial Art Direction: Collaborated with fashion designers Alexandar Nikolich and Tijana Pavlov (for ELLE, PRESTUP, FAAR, FAME, FHM magazines) on fashion editorials and publicity projects. Packaging Design: Delivered packaging solutions for INEKE (Anthropologie) and ELANOR PARIS. Consulting and Creative Projects: Worked with CORPORATE MEDIA SERBIA, NANO COSMETICS, HAPPENING (retail), RAMAX (retail), NICOLA’S (retail), ALEXANDAR NIKOLICH (fashion) and others. Academic Contribution: Lectured occasionally at FIT (Faculty of Information Technology).
• SENIOR ART DIRECTOR

  McCann Erickson

  2008.03-2011.02

  (3 years)

  Creative Advertising Solutions: Developed impactful advertising campaigns and Point-of-Sale (POS) materials for global brands including L’ORÉAL, MAYBELLINE, and Fanta (Coca-Cola Company). Brand Strategy and Development: Collaborated with DELTA GENERALI and Telekom Serbia to create innovative marketing strategies and enhance brand positioning. Corporate Communication: Designed and executed creative campaigns for the American Chamber of Commerce, aligning with their organizational objectives and audience engagement goals. Team Leadership and Supervision: Directed and mentored design teams, ensuring high-quality output and alignment with brand standards. Special Projects: Served as Associate Creative Director for the Fresh McCann Book, showcasing the agency's creative achievements and capabilities.
• ART DIRECTOR

  POLITIKA (Magazine Publisher)

  2006.01-2008.01

  (2 years)

  In the Creative Department of the oldest publishing house in Serbia and later in magazine VIVA, oversaw the visual identity and layout design, delivering compelling and engaging editorials.
• ART DIRECTOR

  upstreet (men's fashion magazine)

  2004.01-2006.01

  (2 years)

  Art Directed visual identity, layout, and creative execution for both French and UK editions.
• CREATIVE DIRECTOR

  BLUE DESIGN LTD (Design Agency)

  2002.01-2004.01

  (2 years)

  Led a team on projects for clients such as ROTARY WATCHES (watch collection), FOS LOGISTICS and VIA (Belgian cargo airline branding), and CRUSAID (HIV & AIDS charity campaigns).
• ART DIRECTOR

  SPIRIT ADVERTISING (now Gyro)

  2001.01-2003.01

  (2 years)

  Made creative concepts for CERTINA WATCHES, TREES FOR LONDON, OSH-KOSH, O2. As a part-time job, designed 40 issues of MIDDLE EAST TIMES newspaper.
• MIDDLEWEIGHT GRAPHIC DESIGNER

  IMPARTA (Software)

  2000.01-2002.01

  (2 years)

  Managed corporate identity and designed packaging/software nominated for BAFTA INTERACTIVE 2001. Also lectured Photoshop a Westminster University.
• GRAPHIC DESIGNER

  EMD GRAPHICS LTD (Design Agency)

  1999.01-2000.01

  (a year)

  Designed for STRONGBOW and SONY PS2. Created award-winning animation for SWATCH.
• JUNIOR GRAPHIC DESIGNER

  PIRI-PIRI OY (Design Studio)

  1998.01-1999.01

  (a year)

  Created city decorations for HELSINKI 2000 (European Cultural Capital) and designed 125th-anniversary materials for SAMPO (biggest Finnish insurance company).

Educational experience

• Mercuria Business School, Vantaa, Finland

  Marketing Management Certificate

  1999.01-1999.06

  (6 months)

  Marketing Management Module
• University of Belgrade, Belgrade, Serbia

  Graphic Design Degree

  1995.10-1997.12

  (2 years)

  grade 10 final exam packaging design
• Accredited by IPRA, Switzerland

  Public Relations Management Certificate

  1995.03-1995.09

  (7 months)

  Public Relations Manager Certificate
• High School Graduation, Vrsac, Yugoslavia

  Machine Technician Diploma

  1987.09-1991.06

  (4 years)

  Machine Technician

Languages