Responsibility • Ensure content is optimized for SEO and tailored to the preferences of the target audience. • Tailor strategies to align with company goals and target audience needs. • Develop and execute social media campaigns, engage with followers, and monitor social media trends. • Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. ACADEMIC / LIVE PROJECTS Market Analysis • Conducted an in-depth market analysis to identify target customer segments. • Analysed the competitive landscape for a new e-commerce platform. • Used data analytics tools to examine consumer behaviour • Developed marketing strategies based on insights from the analysis. SEO Optimization • Led an SEO optimization project for Flazetech Technologies. • Improved website rankings on search engines. • Implemented keyword research, on-page SEO, and backlink strategies. • Increased organic traffic through targeted SEO efforts. ACADEMIC AND CO-CURRICULAR ACHIEVEMENTS