Survey the field of entertainment public relations, emphasizing the promotion of products, including movies, television programs, radio, music, and theatre. Students will focus on audience research and the integration of marketing, publicity, and promotional fundamentals related to the entertainment industry. The discussion will include promotional tie-ins such as product integration and promotional partnerships, celebrity endorsements, and reaching influencers and critics. Students will also examine media content for bias, sensitivity, and inclusiveness. The course will emphasize how publicity campaigns are developed for various types of entertainment projects.

• Create and develop top tier events and promotional opportunities such as Broadway in Bryant Park, Skating in Central Park, and more.• Assist WLTW Program Director with label meetings, client meetings, talent, and artist coordination • Manage and execute artist visits for cluster, collaborate with label executives on scheduling, copy, reads, performances as well as actors, athletes, influencers and more. (in-person and virtual)• Manage Dunkin’ Latte Lounge, a performance space for artists in-person until 3/20 (virtual performances until further notice.)o Book all artists, coordinate with talent to conduct interviews, work with digital team for filming and editing, posting online and social, work with iHeart sales team and Dunkin’ on the partnership• Manage and execute all promotions initiatives and events for iHeartRadio Broadway channel • Collaborate with sales, digital, and programming to develop revenue generating ideas.• Day to day management of all station promotions and contest initiatives. • Supervise stations contests including originating or adapting ideas, prizing and fulfillment. • Maintain monthly promotional budget, forecast expenses, and monitor department expenses.• Work with WLTW PD on morning show ideas, community outreach, features, prizing, music selection• Manage event production for station events.• Collaborate with iHR Communications team, write press releases, push out to all press outlets.

Ive always been curious. Always trying to find out what is going on, who is involved, its the journalist in me. But something I didnt know I was, was talented behind the camera. You see, I was always the one who wanted to be in front of the camera, in the spotlight...and then one day the cell phones came with a camera...that is when I saw things differently. I would take photos of flowers, trees, the grass...anything that I thought was beautiful. Then I went to the beach, started taking photos there. I wouldnt wear a watch just so that I can stay as long as I could and not worry about what time it was. I wanted to be in the zone. It was time to get myself a professional camera. I was ready to conquer the world! I bought a Canon T3i Rebel from a friend and began to take it everywhere I went. I taught myself how to use the camera and fell more in love with the art of photography. Then I bought a Canon 70D! ​I am thankful to be able to do what I love professionally and as a hobby.

MC pre-walk events and announcements.