Established a comprehensive KPI framework to measure campaign performance, attendee satisfaction, and ROI, leading to a 20% improvement in lead quality and event follow-up efficiency Oversaw the production of branded assets, including event videos, speaker interviews, infographics, and digital brochures, ensuring all deliverables reflected corporate identity and tone Managed real-time social media engagement during live events-moderating Q&A sessions, managing hashtags, and curating attendee-generated content-to drive active participation and trending visibility Acted as the primary liaison between marketing, operations, and business units to coordinate event calendars, ensure brand consistency, and optimize audience engagement Built pre- and post-event content pipelines, including countdown campaigns, speaker Q&As, behind-the-scenes videos, and live coverage, resulting in a 359% increase in organic reach Conducted post-campaign retrospectives to refine messaging strategies, improve tone alignment, and boost reach eficiency across paid and organic channels Drwe ower 5ooK+ impressions across corporate social channels for flawship event campaiens increasinu brand visibilitw amone taruet B2B audiences