CATHERINE LEE JIN

Acting Regional Sales Director
FemaleSales representativeLive in MalaysiaNationality
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Work experience

  • Acting Regional Sales Director

    Nibav Home Lifts
    2025.08-Current(9 months)
    Nibav Home Liks is a direct market competitor to Thyssenkrupp and Sigma in the KL home lik segment – Xiolik's named local competitive set. This role provides direct, current intelligence on the Malaysia elevator market. • Lead multi-region sales pipeline strategy across Malaysia, overseeing revenue growth, team performance, and market expansion – directly analogous to the Xiolift Sales Manager scope. • Drive monthly revenue targets while maintaining personal high-ticket closing performance (RM300K+/month average). • Manage and coach a team of 6 sales executives, improving deal conversion rates through structured pipeline reviews and follow-up systems. • Collaborate with senior leadership on sales forecasting, performance tracking, and regional expansion planning. • Engage developers, contractors, and homeowners across KL and surrounding regions – the primary customer segments identified in Xiolift's Malaysia recruitment brief.
  • Senior Business Development Manager

    Nibav Home Lifts, Kuala Lumpur
    2024.08-2025.08(a year)
    • Managed full sales cycle – lead qualification, consultations, site visits, negotiation, and close – for high-ticket elevator installations. • Consistently exceeded monthly sales targets, averaging RM300K+ revenue per month through disciplined pipeline management. • Closed deals across homeowner, developer, and contractor segments, aligning lift solutions to project specifications and client budgets. • Maintained CRM accuracy for full pipeline visibility; supported forecasting for regional leadership.
  • Business Development Manager

    Nibav Home Lifts, Kuala Lumpur
    2021.08-2024.08(3 years)
    • Converted prospects into paying clients through consultative site visits and tailored lift solution proposals. • Sustained a strong competitive pipeline in one of Malaysia's most competitive premium home lift markets. • Applied structured negotiation and objection-handling strategies to accelerate deal closure timelines.
  • Sales & Marketing Manager

    The Durian Factory
    2020.01-2021.01(a year)
    • Led B2B and B2C sales, marketing, and operations, driving revenue growth through digital campaigns and key account strategy. • Built and expanded a network of suppliers and commercial partners across multiple segments.
  • Sales & Marketing Executive

    eziPOD (Green Packet)
    2019.01-2020.01(a year)
    • Secured B2B partnerships with JMBs and property stakeholders; executed campaigns for KiplePay, KipleHome, and KiplePark. • Built foundations in property-sector client relationship management – relevant to Xiolift's developer and contractor channel strategy.

Educational experience

  • Monash University

  • Trinity College

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