Casey
San Jose, California, United StatesNationality United States
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Work experience
Associate Channel Marketing Specialist
Renesas Electronics2024.03-Current(2 years)Crew Member
Chipotle Mexican Grill2021.04-2023.05(2 years)Work with a team to ensure all food is prepped and ready for the day by:* Cutting all produce for the day* Marinating meats* Maintaining a clean workspace* Adjusting daily prep amount on an ad hoc basisMarketing Strategy Intern
Alliance Sales & Marketing2022.08-2022.12(5 months)Worked to identify a target market through 1st and 3rd party data gained through market research.Construct a Go-To-Market strategy encompassing both traditional and digital marketing channels based on prior research in order to reach consumers and gain market share.Presented the entire plan to shareholders in a way that was easy to understand but still highlighted important information and metrics.Digital Media Intern
Regal Rexnord2022.06-2022.08(3 months)Complete a competitive analysis to identify the strengths and weaknesses of our competitors' digital content strategies.Complete a content calendar that would perform throughout the rest of the year while hitting on key best practices identified through digital media research.Create both visuals and copy for content outlined on the content calendar.Build on the current Digital Media Strategy to identify and address weaknesses while encouraging strong performing areas even more.Present the Digital Media Strategy to the appropriate shareholders.Marketing Strategy Intern
Alliance Sales & Marketing2022.01-2022.05(5 months)Identify a target market based on 1st and 3rd party data.Create a Go-To-Market strategy to reach the identified target market through both traditional and digital marketing channels.Perform a SWOT Analysis for our company as well as a competitive analysis to identify areas we can gain market share from competitors.Perform keyword research to identify where competitors rank on specific keywords while also identifying high-performing keywords we can incorporate.
Educational experience
University of South Carolina
Marketing
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