(1 year 6 months) Malaysia • Take full responsibility for the country's P&L • Develop and execute sales policies, programs, and strategies to maximize sales volume potential and improve market share and product profitability • Contribute to the development of budgets and implementing business strategies and objectives set by the regional headquarter • Go to market strategy: Monitor the country's competitive environment to identify business threats and opportunities and develop commercial business plans • Deliver sales growth and profitability in line with the financial goals for the region • Local office Setup / team setup • Logistic Management / Local Certification process management • Distributor Management: Setting up KPI / progress monitoring Achievement: • Setup Local Office and Team Members • Setup Online Local Store cut down parallel import stock • Managed to build up to 400 stores in Malaysia Retail Outlets • Expand New Distributor in Malaysia • 2 Major Media launch Campaign in Malaysia • Malaysia Top 3 Brand in Accessories Category

(2 years 1 month) New Product Launch: Retail Preparation/ Launch/Sustenance strategy for SEA Region • POSM design & country retail deployment progress • Weekly Meeting with Country Retail GTM for WIP • SO monitoring ensure Country achieved SO Target • Analysis market insight to ensure the retail coverage manage to penetrate the market • Taking care on 10 SEA Countries (Thailand/ Malaysia/ Philippines/Singapore/ Vietnam/ Myanmar/ New Zealand/ Australia/ Laos/ Cambodia) for retail product launch execution and progress. Managed successfully launch Xiaomi 11 Series / 11T Series / 12 Series / 12T Series / Redmi Note 10 / Redmi Note 11 series / Redmi Series and create long q activity at Malaysia & Thailand. Bring in idea to MY Team for Online to Offline (O2O) project to MY team to complete 100% Pre Order Target with complete deposit transaction. Retail Marketing Promotion Planning Strategy: (Festive/ Monthly / Yearly) • Prepare retail marketing promotion calendar (New Year Campaign/ CarnivalEvent/ Back to School Campaign/ Xmas Campaign) • Country Promotion Plan analysis with ROI monitoring • Gift Purchase process flow work together with Procurement team • Store Activity / Carnival event setup / Major Roadshow Event Retail Management: • Premium gift management: Purchase guideline/ monitoring country premium gift allocation management / compliance management • POSM quality management: BOQ strategy / type of material • Retail Mapping analysis / Store Productivity / PC Productivity compare with Competitors Store Construction / Store Development: • Store development guideline / Country Monitoring on execution quality • Store Counter purchase process flow and work together with Procurement Team • Store development program and productivity monitoring

7 years 3 months (2 years 1 month) 2019 Awarded: Huawei Future Star / Mate30 Hero Team on strategy planning/ 2019 winner of CBG President’s Team Award Society club: 2019 OEC Team Member Summary: New Product Launch: Retail Preparation/ Launch/Sustenance strategy for APAC Region • Department alignment : HQ/ Regional / Country department • POSM design & country retail deployment progress • Weekly Meeting with Country Retail GTM for WIP Successfully managed new challenges HMS (Huawei Mobile Services) on retail strategy (Launch planning/ Training Material / 2B & 2C marketcommunication strategy/ NPS scoring/ Sell out Strategy) for Huawei Mate 30 series / nova 7 series / P40 series. APAC Country – Product Launch Monitoring Taking care on 13 APAC Countries (Thailand/ Malaysia/ Philippines/ Singapore/ Indonesia/ Vietnam/ Myanmar/ New Zealand/ Laos/ Nepal/ Cambodia/Bangladesh/ Taiwan) for retail product launch execution and progress. Successfully to lead Thailand/ Indonesia on P30 major roadshow launch activity. Indonesia managed creative a 1000pax long q roadshow event, Thailand have 500pax long q event at Siam Paragon biggest Huawei Brand Store. Retail Marketing Promotion Planning Strategy: (Festive/ Monthly / Yearly) Prepare retail marketing promotion calendar (New Year Campaign/ HuaweiCarnival Event/ Back to School Campaign/ Xmas Campaign) Retail Management: Premium gift management: Purchase guideline/ monitoring country premium gift allocation management / compliance management POSM quality management: BOQ strategy / type of material

(5 years 3 months)