Key Account Manager Audio & TV (1 jaar 4 maanden) Signify 5 jaar 9 maanden

december 2022 - januari 2024 (1 jaar 2 maanden) Defining and executing the DTC eCommerce vision, product direction, branding and marketing strategy for a best-in-class consumer experience. Working closely with global teams to provide leadership, communicate strategic direction, and direct the activities in the DTC team. Achieved in the first six months double digit growth, created a clear and thorough multiple year strategy and re-defined our DTC forecast setup.

Accountmanager Philips Hue september 2017 - mei 2018 (9 maanden) As accountmanager I am responsible for: - Building and maintaining a healthy relationship with our customer. - Optimalisation of our assortment by analyzing customer specific data. - Planning and executing marketing activations on store level which are alligned with our national marketingcalender. - Introduce new products and guide them to our shelves at our customers. - Implementing our Philips Hue shelf vision and expand with new innovations.

februari 2016 - augustus 2016 (7 maanden) B2C - Trade Shopper Marketing - Sales - Driving traffic through online optimization for drugstores in the Netherlands - Data Analysis