Anton's Resume

Anton

Overseas Market GTM / Product Marketing Lead

Male

36 y/o

Marketing Director

Live in United Arab Emirates

Nationality Russia

Summary

Product-marketing and GTM lead with a 12-year commercial career, the last ~4 years in product marketing and go-to-market. Core edge: 0-to-1 overseas market entry in B2B SaaS, smart electronics / IoT. At Ujin (Dubai) I built regional GTM from zero — market entry, channel system (KA, distributors, agents), demand generation, local brand, and a 10-15 person cross-functional team across marketing, BD and sales. I work in English and Russian, and I am relocating to Shenzhen long-term to focus on Chinese brands going global.

Work experience

Regional BD & Product Marketing Lead (MENA)
Ujin Technologies LLC
2022.10-Current
(4 years)
- Led positioning and content for the MENA enterprise pipeline (9 active opportunities); secured shortlists in major Telco and Municipality RFPs; owned compliance packs and technical demo prep. - Designed an AI RevOps system: automated enrichment, lead scoring and 1:1 outreach across the GCC pipeline, replacing the manual motion. - Built the MENA GTM toolkit (personas, sales decks, BoQ templates); stood up GA4 analytics, attribution and channel reporting for the regional launch. - Scope: 0-to-1 overseas market entry for IoT / smart-hardware.