Annie Gu

Senior Director of Business Development & Strategy
FemaleMarketing Manager/Supervisor/Business Manager/SupervisorLive in Saudi ArabiaNationality China
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Work experience

  • Senior Director of Business Development & Strategy

    Ajlan & Bros Technology
    2024.07-Current(2 years)
    Ajlan Tech is the technology arm of Ajlan & Bros Holding, focused on building national AI capabilities, enabling digital transformation and fostering strategic technology partnerships in Saudi Arabia. • Quota & pipeline ownership: Owned a USD 20–30M annual quota and managed a ~USD 68M qualified pipeline, primarily driven by two strategic AI ventures (4Paradigm ~USD 38M; UST ~USD 30M). • Full-cycle enterprise sales: Led end-to-end sales execution, including account mapping, stakeholder engagement, discovery workshops, solution scoping, proposal development and pricing, negotiations, and deal closing for AI platforms and applied AI opportunities. • Solution bundling (full-stack AI): Built customer-ready solution bundles by orchestrating partners across AI applications (4Paradigm, UST, Cohere, SYSTRAN), AI cloud and compute (Cerebras, Nebius), and data center and edge infrastructure (MEEZA, EdgeConneX, Armada) to enable scalable deployment. • Market analysis & JV-driven strategic positioning: Conducted in-depth market analysis across priority sectors, identifying high-value use cases and supporting the structuring and launch of strategic AI joint ventures, enabling localized commercialization and scalable execution. • Cross-functional alignment & Governance: Coordinated legal, finance, and delivery teams to drive execution of strategic initiatives from NDA to implementation, ensuring alignment, risk mitigation, and smooth delivery across stakeholders.
  • product director - smart ai home devices

    Xiaomi Technology
    2021.12-2024.05(2 years)
    leading smartphone and smart device • Commercial strategy & Performance ownership: Defined product and pricing strategies for overseas AI product lines, aligning with regional market dynamics and driving revenue performance in collaboration with cross- functional teams. • Strategic GTM execution: Led go-to-market strategy and execution for 5+ AI-enabled products across Europe and emerging markets, aligning cross-functional teams to drive market entry and achieve double-digit year-on-year growth. • Product strategy & Differentiation: Led product definition and positioning for Xiaomi’s first premium AI pan-tilt camera and the industry’s first dual-screen outdoor AI camera, establishing differentiated AI-driven use cases and competitive market positioning. • Smart robotics & Applied AI innovation: Drove large-scale deployment of applied AI technologies, including computer vision and SLAM-based navigation, improving real-world performance, user experience, and product scalability.
  • Senior Director of Global Strategy and Business Development

    TCL Technology Group
    2020.01-2021.12(2 years)
    TCL is a globally leading consumer electronics and technology group with operations in over 160 countries, covering a wide range of products. • Market Expansion & Strategic Insight: Conducted in-depth market research and competitive analysis to support strategic decisions across global markets. Played a central role in driving market share growth in key product lines—TVs, tablets, and laptops—by identifying emerging trends and shaping targeted business strategies. • Mergers & Acquisitions Execution: Played a key role in major M&A transactions, supporting strategic evaluation, due diligence, and stakeholder alignment, including the RMB 11B acquisition of Zhonghuan Electronics & Information Group and the RMB 4.4B acquisition of Wuhan China Star Optoelectronics. • Project Leadership & Cross-Functional Alignment: Led multi-department project teams to execute strategic initiatives, ensuring projects met timeline, scope, and impact expectations. Strengthened team alignment with TCL's corporate development goals, contributing directly to global growth momentum.
  • Product Director

    Lenovo
    2015.12-2019.12(4 years)
    Lenovo is a Fortune Global 500 tech giant ranked #217, operating in 180+ markets. It’s the world’s No.1 PC maker with over 25% global market share, driving AI-powered intelligent transformation. • Innovation & Project Leadership: Led key projects including LVA, Vantage Wi-Fi Security, DCC and CCSDK; LVA recognized with Most Innovative Application Award. • Yoga Book 2: Product & Business Success: Served as Product Lead for Lenovo Yoga Book 2, managing full lifecycle and GTM strategy; tripled global sales and improved NPS from 17 to 44. • Global Brand Representation: Represented Lenovo at CES 2020 and led major branding events such as ChinaJoy and the Consumer New Year Gala.
  • Project Manager

    AppsCore
    2012.10-2015.10(3 years)
    in Melbourne, delivering 100+ enterprise apps across industries. • Mobile App Project Leadership: Led development of mobile apps aligned with client business needs across various industries. • Team & Delivery Management: Managed cross-functional teams to deliver high-quality, user-focused apps on time.

Educational experience

  • University of Melbourne

    Telecommunications Engineering, Engineering Management
    2010.07-2012.12(2 years)
  • Nanjing University of Science and Technology

    Electronic Engineering & Information Technology
    2005.09-2010.07(5 years)

Languages

Chinese (Mandarin)
Native
English
Fluent

Certificates

Project Management Professional (PMP) 2016.10, Beijing, China Best Employee in Lenovo 2018.10, Beijing, China
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