Work experience

• HEAD OF BRAND & MARKETING (MY & SG)

  ATOMIC GROUP, MALAYSIA

  2021.01-Current

  (5 years)

  & FMCG e-commerce (B2C/B2B), social media, and PR campaign execution across SEA markets • Proven track record of generating HKD 1.5million in revenue within 12 months by expanding into new markets in Singapore through strategic marketing initiatives • Skilled in managing over 20++ cross-functional teams and end-to- end campaign execution, from ideation to performance analysis, consistently exceeding KPIs that have increased brand visibility by 120% and increased average order value (AOV) by 51% Currently looking to expand my horizons and contribute my skills in an international setting. Technical Skills • Google SEO • Meta Advertising • Salesforce • UI/UX & Wordpress • Adobe Illustrator • Adobe Photoshop • Microsoft Office • Google Suite PROFESSIONAL EXPERIENCE • Led on brand strategy, content creation, and PR initiatives for subsidiary brands such as Nattome (specializing in gastric reflux) and The Perfect Heartio (heart relief supplements), winning awards such as Asia Pacific Super Health Brand and Business Excellence Awards • Managed collaborations with over 10 HK & SG renowned celebrities and 100+ key opinion leaders (KOLs), increasing brand reach by 300% and boosting campaign conversion rates by 45% • Spearheaded CRM & customer retention programs, driving repeat purchases up by 35% within a year through loyalty initiatives and VIP customer community • Collaborate with legal teams and regulatory authorities to oversee trademark registration, licensing agreements, and intellectual property compliance, ensuring brand protection and market exclusivity • Organized and led 5+ large-scale PR events with over 1,000 pax, including product launching, celebrities event and stakeholders’ meeting, securing national coverage and brand partnerships Certificates • Meta Certified • Google Ads Certified • Goole Analytics Certified Languages • English – Native • Mandarin – Native • Cantonese – Proficient • Japanese – N5 (Beginner) Key Achievements: ❖ Expanded the brand into Singapore from scratch by connecting Lazada, Shopee e-commerce stores, and Caring pharmacy stores for product distribution, securing HKD 1.5million in recurring revenue within the first year
• DIGITAL & SOCIAL MEDIA EXECUTIVE

  SEVENVAULT

  2017.04-2020.12

  (4 years)

  • Executed digital marketing strategies for 150+ influencer-led campaigns annually, increasing client brands’ online engagement by 85% • Managed google SEO & social media growth strategies, scaling client accounts to 500K+ followers through viral content creation and paid media optimization • Coordinate influencer marketing campaigns, collaborating with micro and macro KOLs, delivering an ROI of 4.5X on paid partnerships • Led A/B testing and content performance analysis, optimizing digital ads and organic reach, improving ad conversion rates by 30% Key Achievements: ❖ Successfully managed high-profile portfolios (Love Bonito &Fujifilm), overseeing end-to-end marketing strategy by preparing marketing sales deck, event execution, and digital presence, resulting in a 10million media reach and heightened brand visibility

Educational experience

• (CIMP), Sunway

  International Matriculation Programme

  2014.01-2017.01

  (3 years)
• taylor's lakeside university

  Architecture (Hons)

Certificates