Type of Business: Professional Lighting Equipment Sales and Business Development. B2B Key Accounts and Channel Management. Definition and framing up of Sales, Distribution & Marketing strategy. Budget, Sales target set up by Distributor, System Integrator(Videlio, Qvest) and Key account(TSF, Transpa, RVZand others). Pricing strategy and product positioning versus competition, Relationship building with Lighting Designers, Gaffers, DoP’s, Professional Organisations (CNC, CST, FICAM, AFC, Cannes Lions, LaQuinzaine des Cinéastes), Studios(France 2030) and Production Companies (Picseyes films). Technical and Service Training responsible, Support, CRM management, establishment and maintaining of SAV Centers network of the ARRI Professional Lighting equipment in France, Switzerland, and Benelux. Establishment of local distribution, pro. network in Cinema, Advertising, Pro. Photography, Fashion, Broadcasting, Theatre, Institutional and Events(GL, Novelty etc.) market segments.Serve as an extended arm of HQ in Berlin in coordination with offices in München, Berlin, London, Los-Angeles, Dubai, Beijing and Singapore.

Type of Business: Responsible CAPEX/OPEX, P&L, sales, support, servicing, and development of the Broadcast professional and Telecom markets in the CIS and Baltic region. Channel management. HR responsible. Market segments: ICT B2B, Solution sales, System integration services, Reporting to Zone Sales Director. Full P/L responsibility. Corporate reporting, commercial forecasting, budgetary planning and GA cost control responsible.

Superuser Type of Business: B2B – Sales and Marketing of Managed Broadcast Professional Services start-up creation (Mediacontent restoration, digitization, media assets storage, distribution and monetization), BPO, Channel Marketing. Job Responsibility: Channel business development and strategy consulting services (B2B) in EMEA. Business start. First year operation sales progression from zero to 200k Euro. 2010 sales achievement: 3,6 mil Euro. Pricing, IP, Legal and compliance management. EMEA Budget, P&L, MRP, A&P, Incentives, Cost analysis. Lobbying, PR Management. Complex projects management. RFQ, RFP and tenders reply responsible. Operations, Business change and restructuring. EU&WW Marketing (incl.eMarketing) campaigns implementation. Developed and designed all relevant internal & external communication materials. Executive level client relations and partnerships building. Direct negotiations with Key European Accounts and wholesalers.

Summary of achievements: Implemented European Channel distribution strategy(European Code of Trade coding) for 90 mil Euro yearly turnover broadcast professional media(incl. optical and solid state media) and accessories sales in EMEAR thru Direct(BBC, TF1, RAI, ARD etc) and In-direct(SI, Dealers etc.) channels. Launched Direct Sales and Deliveries through one unique Sales Org. (SAP system based) and associated internal infrastructure.. Negotiated pan-European contracts with Carriers (DDP, DHL). Analyzed and conceptually developed SAP functionalities to comply with EU tax and customs rules (FI/CO, Intrastat, VAT, Legal, AR documentslayouts county/language wise). Successfully operated as a Key User to implement SAP on EMEA Level. Created new PSI, Sales and distribution reporting tools (incl. SAP FI/CO, BW, PP, MM). Responsible for new products & services development and introduction to the market. Forecasting, EMEA Product Procurement, Q&A, Demand Planning, Kanban. Personally organized large international dealers conventions (200+ pax)in various parts of the world. In charge of sales performance tracking and OEM(commodities and chemical compounds) customers in Germany and Italy. Corporate tools and reports development. Served as a compliance and AML(SOX) officer;

Summary of achievements: Change business management. Enforced European Central HUB warehouse conceptual planning and actual implementation incl. Ensured local warehouses closure. Company supply chain restructuring. Sales, FI/CO, Back office, WD module SAP Team Leader and Key User (EEC implementation). Successfully concluded Buyback and Goodwill Transfer agreements.Risk management and contingency planning responsible. Internal consulting/business intelligence transfer from EU HQ to local Sales co. , training, user manuals creation. SAP BW project and KPI reporting delivery.Channel strategy definition. Took a leading part in Sony European Code of Trade (ECOT) creation and implementation.