Marketing & Communication Leader | Events | Project Management | Branding & Engagement | Corporate Communication. Marketing and Communications Executive with over 10 years of experience in multinational companies and strategic operations across Latin America. Specialist in integrated management of internal and external communications, trade marketing, branding, corporate events, and in incorporating ESG and social impact into institutional positioning. Currently leads marketing and communication initiatives at Sonepar Brazil, driving rebranding projects, engagement campaigns, cultural transformation, sustainability and social impact programs, as well as the integration of initiatives resulting from M&A, LATAM-wide projects, the launch of new business units, and coordination of globally recognized projects. Proven track record in brand positioning, crisis management, internal communications, and building strong relationships with media and strategic partners. A hands-on, dynamic, analytical, and resilient professional with a strategic vision, extensive experience leading complex projects, and trilingual communication skills (Portuguese, English, and Spanish), enriched by international experience in Toronto and Santiago, Chile.