Alexander

Sales Director Russia&CIS
MaleSales DirectorLive in RussiaNationality Russia
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Work experience

  • Sales Director Russia&CIS

    DreamSmart
    2024.12-Current(a year)
    3 years 5 months
  • Head of Sales Russia&CIS

    infinix mobile
    2023.07-2024.11(a year)
    (1 year 5 months)
  • Senior Account Manager

    infinix mobile
    2022.04-2023.06(a year)
    (1 year 3 months)
  • Regional Manager Russia&CIS

    TFN Group
    2021.07-2022.04(10 months)
  • BDM CEE&CIS

    TFN Group
    2014.11-2021.05(7 years)
    (6 years 7 months) Official distribution of Samsung, Xiaomi, Realme, OPPO, HTC, ZTE, Meizu, Alcatel, etc. in CEE, Baltic states and CIS.
  • KAM leader/Federal KAM Digital Imaging Group

    Samsung Electronics
    2012.12-2014.06(2 years)
    (1 year 7 months) Responsible for sales to key direct and indirect regional retailers around Russia. Starting from November 2013 also responsible for M.Video and DNS development in KAM role. • Manage team of 20 regional key account managers • Key account managers coaching and motivation • Regional development planning • Starting from 11/2013 also responsible for federal clients in KAM role: M.Video and DNS. • Started work with photo retailers in Siberia, Ural&Volga region in category CSC (Intellect Photo, SHX, Photoland, Colibry, Amerta-Krasnodar) • During 2013 year successfully implemented new scheme of regional retail business (pre-order scheme) • Start direct shipments with major regional accounts in terms of DI business (DNS, Nord, Poisk, RBT, Rosbyt)
  • Head of Wholesale and Regional Retail Department

    Zelmer
    2012.03-2012.11(9 months)
    Sales to key direct and indirect retail chains around Russia. Manage sales team (5 Regional Managers and 2 assistants, team ofpromoters): recruiting, target setting, motivation of the team, etc. Responsibility for all Distributors and Regional Chains in the Russian market Regional development planning Sales target setting and follow-up Co-marketing planning and implementation Channel cost budget planning and control Channel objectives Sales budget achievement Customer relations management Average (country level) shelf share and brand presence achievement
  • Key account manager (Distribution partner channel)

    Canon Russia
    2010.07-2012.03(2 years)
    (1 year 9 months) Distribution channel development and optimization; • Work with strategic customers (largest IT distributors in Russia, OCS,Merlion, Oldi); • Setting sales objectives (in revenue and quantity for each customer), managing and achieving sales targets; • P&L control; • Market needs and trends determination, attach rate analysis and market size estimation (especially for office automation and consumables) to make better product forecast to the factory and provide continuous availability; • channel inventory control; • Product positioning and pricing policy to ensure market share growth in strategic segments; • RDP control to maintain profitability both for 1st and 2nd tier customers; • Managing KPI
  • Sales manager

    Alvis Plus
    2007.05-2010.07(3 years)
    (3 years 3 months) • Responsible for business development of Media Markt, Euroset, Metro Cash & Carry, Real, Auchan, Selgros, Hyperglobus. • Products: Copiers,DECT, Mobile Phones. • Sales Planning & Execution o Target Setting o Product Matrix Development o Gross Margin Planning • Marketing Budget Control of selected account (MDF) • Sell-out Promotion Planning & Managing • Plannning of Sales Campaigns (Back-to-School, Christmas)

Educational experience

  • Moscow Financial and Industrial Academy

    Economics
    2005.01-2009.01(4 years)
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