User Acquisition
Refresh at a year ago
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Beijing
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Job responsibilities
Responsibilities:- leading paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals- analysing the performance of marketing campaigns with data and metrics and optimizing accordingly;- collaborating with the creative team and editors to generate good quality Ads- budget optimization
Job Requirements
Qualifications:- Bachelor's Degree or above.- 3+ years' experience in advertising / comms industry- Background in digital marketing- deep understanding of main paid acquisition platforms policies, and keep learning policy updates - Ability to work in a fast-paced environment and deal with ambiguity.
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