1.Implement operational management in Thailand in line with the company’s business objectives and strategies to ensure the achievement of annual goals. a. Develop and execute operational strategies and plans tailored to Thailand to support the company’s overall strategy. b. Formulate monthly, quarterly, and annual sales strategies for Thailand to ensure the achievement of annual targets. c. Design incentive schemes related to sales performance to enhance operational efficiency. 2.Oversee the daily operational management of Thailand based on operational needs. a. Organize the adjustment and breakdown of sales targets set by the company, ensuring proper implementation. b. Conduct regular performance review meetings to evaluate operational results and submit sales improvement reports to the General Manager of Thailand. c.Assess staffing needs in Thailand to support new store openings and address manpower shortages, ensuring smooth store launches. d. Manage specialized teams in Thailand, reviewing training outcomes at stores based on the company’s standardized training materials. 3.Conduct departmental management in accordance with company requirements and Thailand’s operational strategies to improve organizational efficiency. a.Review work plans, management schemes, and operational procedures for operational and specialized staff in Thailand. b. Regularly inspect store operations to identify issues, provide solutions, and follow up on results with corresponding rewards or penalties. c. Develop budgets for Thailand, review expense reimbursements, and control unnecessary expenditures. d. Recruit, train, retain, motivate, and evaluate all personnel in Thailand, strengthening talent reserves across different roles based on business expansion needs. e. Approve all personnel changes within the Thailand team. 4.Coordinate and collaborate with relevant company departments to ensure the smooth implementation of strategic initiatives. a. Assist in revising and supervising the implementation of store SOPs (Standard Operating Procedures). b. Support the company’s omnichannel development strategy by collaborating with relevant departments to execute promotional activities and drive member engagement. c. Implement product planning in Thailand stores to improve inventory turnover. d. Collaborate with relevant departments to promote and maintain member relationships. e. Drive the promotion of Xiaohongshu (Little Red Book) across all staff and regions, with specialized personnel ensuring implementation and review. 5.Coordinate work between Thailand and other cross-functional departments to establish effective team collaboration mechanisms. 6.Complete other tasks assigned by the General Manager of Thailand.

1.Associate degree or above, preferably in Business Administration, Marketing, or related fields. 2.Proficiency in both Chinese and English. Knowledge of Thai is a plus. 3.Extensive experience in regional management of large chain operations, with at least 5 years of operational management experience in Thailand. Overseas work experience is required. Preference will be given to candidates with experience in IP-related brands and the Thai market. 4.Integrity, determination, and goal-oriented mindset. Excellent resource integration, analytical, and problem-solving skills. Strong communication abilities and resilience under pressure.