Marketing Manager
Negotiable
Full-time
3~5 years
Refresh at 2 years ago
15 Views
1 Apply
Shanghai
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Job responsibilities
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from idea to execution
• Competitive Intelligence: Have a clear analysis of all competition on domestic and international market, and Benchmark the best ideas
• Work closely with financial and sales department to help serve customer and company needs in the most profitable way. A good example here is working directly with sales people for improving their sales associate skills and competencies
• Create strong relationship with Marketing team of our distributor
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
• Produce valuable and engaging content for our website, social networks and blog that attracts and converts our target groups
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Coordinate, manage and monitor the marketing with various departments in the organization.
• Set up clear KPI to sales and MKT team
• Tracked, analyzed, and delivered monthly Sales KPIs, Sales activities, and Sales Pipelines Metrics reports along with insights and actionable solutions.
• Report on the project progress and performance including metrics such as completion rate, delivery rate, approval rate, and resources recruitment.
Job Requirements
• Minimum Bachelor- Master Degree in Marketing, overseas background appreciated
• Minimum 3-5 years’ experience in Marketing in a multinational environment, related to B2B business
• Experience in the solar or renewable energy product is a plus; Familiar with distribution channel d development
• Experience marketing generalist and a successful record as a contributor in a business partner role delivering business priorities
• Good teamwork skills / leadership
• Communication skills and networking ability
• Good organizational and planning skills
• Adaptability
• Result driven
• Strong attention to detail
• Ability to think creatively and innovatively
• Commercial awareness
• Skills to create, manage and coordinate marketing activities and policies to promote products, working with advertising and other types of managers.
• The ability to lead and motivate a team
• Skills to analyze, observe and monitoring market trends
• An initiative person who have a positive attitude to everyone
• The ability to understand customer needs and desires
• Familiar with the latest trends, technologies and methodologies in graphic design, web design, production etc…
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