1. Brand strategy: Based on the company's development strategy, make brand strategy planning and brand system construction. Expand and optimize the company's brand strategy positioning and direction, promote the effective implementation of marketing strategies, effectively enhance the brand image and brand influence; 2. Event planning: fully responsible for the company's brand planning, design, promotion and management; responsible for the implementation and implementation of online and offline activities of the brand; able to tap user needs and product core values; carry out innovative marketing exploration and resource integration in the project; promote the implementation of marketing plans by combining brand needs and brand strategies; 3. Digital marketing integration: Have the ability of digital marketing operation, interpret marketing activity data from the business perspective based on data analysis and insight, and constantly optimize and iterate brand integrated marketing plans through data response combined with market/product/user characteristics. Enhance the corresponding brand awareness, reputation, promote the growth of business indicators; 4. Brand marketing: Responsible for the implementation and implementation of online and offline brand activities, able to tap user needs and product core values, and carry out innovative marketing exploration and resource integration in the project; Responsible for brand marketing, media delivery, public opinion monitoring, MCN agency cooperation, head KOL docking, brand positioning marketing. 5. Industry insight: pay attention to the industry dynamics, responsible for the dynamics of competitors, industry research and analysis, extract effective information to form information briefings, and dynamically adjust marketing strategies; According to the development of the e-commerce industry and the iteration of consumer demand, the influence on the industry is deposited.

1. Bachelor degree or above, major in public relations, advertising, marketing, journalism and communication is preferred; 2. Strong market awareness and sensitivity, good brand integrated marketing awareness and ability, ability to organize and plan marketing activities, able to accurately capture marketing pain points and have a certain expressive force; 3. Strong brand control (including vision, content and product direction), strong knowledge and ability to dig and explore brands in depth; 4. Rich experience in PR, marketing and new media, strong creative ability and presentation ability in all kinds of event marketing, familiar with mainstream cross-border platforms, independent stations and other marketing channels Digital MKT play preferred; Working experience in well-known Internet companies /FMCG/ multinational companies (google/FB advertising) is preferred; 5. Excellent executive force and creativity, resolute, innovative consciousness and content control ability that dare to break through the platform, brand demand and the current capability of the organization; 6. Be responsible for the result, have mature team management ability, have a sense of self-mission and team responsibility, put team spirit and collective interests first.