1. Proficient in keyword research, understanding how to synchronize with business goals, conducting competitive research, identifying and narrowing content gaps; 2. Develop highly refined keyword strategies and audience positioning, and conduct detailed research to understand the compatibility of keyword strategies with overseas search engines (Google, Bing, Yahoo); 3. Conduct a comprehensive and detailed analysis of the website, identify current problems and opportunities, and focus on the website's crawlability, architecture, and content; 4. Participate in the development of effective paid search strategies, initiate and optimize various PPC activities, monitor budgets and adjust bids to achieve better investment returns; 5. Understand the latest industry practices, news, and algorithm updates; Write attractive and concise advertising copy suggestions and develop new multi-channel marketing campaigns; 6. Collaborate with the editor in chief to promote search engine optimization in content strategy and creation, and improve the search engine optimization ranking of target keywords.

1. At least a bachelor's degree, preferably in marketing, but we don't mind if you switch careers from other fields to search engine optimization and PPC; 2. 3-4 years of experience in SEO and PPC, with a record of successfully increasing organic search traffic and conversion rates, as well as paid search conversion rates; 3. Those with basic knowledge of CSS, HTML, and Java Script are preferred; Priority given to those who have obtained SEO and PPC certifications; 4. Familiar with content management systems, strong analytical skills, keen insight into details, and the ability and willingness to learn new things; 5. Good organizational and time management skills, optimistic and problem-solving oriented, with a "can do" attitude, independent and teamwork skills, able to complete work before deadlines.