Brand strategy director
80~90K CNY/Per month
Full-time
5~10 years
Refresh at 2 years ago
11 Views
1 Apply
Shenzhen
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Job responsibilities
Brand Strategy & Design
Summary:
Construct brand strategy and brand identity based on long term vision and brand company value.
Key R&R:
Responsible for:
1. Define RELX brand strategy and develop brand visual guidelines
2. Drive cross region RAPID to ensure global brand consistencies
3. Measure brand health and overall commercial impact
4. Enforce brand impact in key brand space e.g. RS/Website/Social Media
5. Develop marketing performance scorecard
Key OKR
- Brand health key indicators vs key competitor closing
- Clear mearsurement of brand impact on commercial target
- Establish effective process to streamline cross region marketing team efforts
Requirements:
1. Strategic Thinking: with solid brand management knowledge and skills;
2. 5-10 years of experience in relevant role either in an international company or a branding agency;
3. Insight: know how to develop deep insights that can empower brand communication;
4. Capability in data/business analysis;
5. Passionate to handle overall brand strategy;
5. Global view: global project experience will be add advantage;
6. Fluency in English and Chinese, both oral and written
Prefer P&G,Unilever,LOREAL
Job Requirements
Requirements:
1. Strategic Thinking: with solid brand management knowledge and skills;
2. 5-10 years of experience in relevant role either in an international company or a branding agency;
3. Insight: know how to develop deep insights that can empower brand communication;
4. Capability in data/business analysis;
5. Passionate to handle overall brand strategy;
5. Global view: global project experience will be add advantage;
6. Fluency in English and Chinese, both oral and written
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