1.Develop brand communication strategy and creativity, independently output brand integrated marketing programme, cross-departmental collaboration to promote the implementation of the programme on the ground. 2.Develop product promotion strategy, insight into consumer needs, and formulate different promotion strategies for new and old products based on preliminary analysis of the market, product category and target audience. 3.Maintain brand exposure, enhance brand awareness, and increase brand traffic conversion rate by integrating and utilising SNS, KOL, Discord, Forum and other channel resources. 4.According to the brand tone, explore the product selling points, and continuously output product marketing material ideas. 5.Other brand marketing related matters.

1. Bachelor's degree or above. 2. Must be native to English, with proficiency in Mandarin being a priority. 3. Positive attitude, meticulous, customer-oriented, with good multitasking and organizational skills. 4. More than 5 years of experience in European and American brand planning, excellent copywriting skills, and event planning abilities. 5. Familiar with major social media platforms, understand the characteristics of the marketing industry, and have a strong awareness of achieving goals. 6. Excellent communication skills and sense of responsibility.