ZION's Resume

ZION

senior logistics sales engineer - asean

Male

Sales Manager/Supervisor

Live in Singapore

Nationality

Summary

Regional automation and Channel sales professional with multi-country responsibility across ASEAN in warehouse and intralogistics environments. Experienced in developing greenfield territories, building SI/OEM ecosystems, and delivering consultative component-level automation solutions within complex warehouse systems. Engineering-trained (Mechatronics) with hands-on SAP WMS implementation experience, enabling strong alignment between operational warehouse requirements and automation architecture discussions involving ASRS, conveyor, and traceability systems.

Work experience

Senior Logistics Sales Engineer - ASEAN
Cognex Corporation
2024.09-2026.02
(a year)
developing warehouse and logistics automation business across Singapore, Malaysia, Thailand,Indonesia, Vietnam, and Philippines, with focus on greenfield territory growth and partner ecosystem development. Revenue & Territory Development Accelerated ASEAN territory revenue from USD 33K to USD 215K year-over-year through structured greenfield hunting and proactive partner expansion. Built and managed USD 3M multi-country opportunity pipeline Acquired 17 new direct and indirect customers, expanding regional channel footprint. Managed sales opportunities ranging from USD 400 tactical deployments to USD 500K multi-phase automation projects. Solution Selling & Channel Partner Governance Engaged OEMs and system integrators during early tender and design stages to secure specification positioning and long-term opportunity protection. delivered consultative sales for machine vision, barcode scanning, and traceability solutions within warehouse and intralogistics environments. Implemented structured monthly partner performance reviews and pipeline alignment discussions across ASEAN partners. Managed partner certification, pricing alignment and supported rebate promotion initiatives to drive partner motivation and margin protection. Enterprise & Cross-Border Engagement Supported regional enterprise automation initiatives, contributing to approximately USD 2M in enterprise pipeline exposure. Represented ASEAN region in China-based automation exhibitions, engaging enterprise customers and facilitating Mandarin–English technical-commercial alignment between regional and China stakeholders Strengthened market penetration across ASEAN through operational and engineering stakeholder engagement.
Sales Manager – AutoStore Solutions
Swisslog
2024.02-2024.08
(7 months)
Drove new business development for AutoStore automated storage and fulfillment systems. Led consultative solution engagements focused on storage density optimisation, throughput improvement, and operational efficiency. Aligned system configuration with customer material flow requirements, capacity planning,and long-term scalability considerations. Coordinated cross-functional teams to develop proposals, and commercial offers. Managed mid-to-long sales cycles involving multi-stakeholder evaluation, technical validation,and investment justification.
Smart Factory Logistics Advisory
Bossard
2021.01-2024.02
(3 years)
Delivered Industry 4.0 and smart logistics transformation initiatives across Malaysia & Vietnam. Conducted warehouse optimisation and automation feasibility workshops. Built technical-commercial pipeline through consultative advisory engagement.
SAP Specialist – Supply Chain
DKSH CSSC
2020.09-2020.12
(4 months)
Supported SAP WM, IM, MM, and TMS modules across global operations. Participated in new distribution centre implementation and system deployment. Managed configuration, testing, and operational support.
Project Engineer – Warehouse Systems
HAUNI
2018.04-2020.08
(2 years)
Led SAP WMS implementation covering 20,000+ SKUs. Managed cross-functional team of 11 members during system rollout. Conducted warehouse layout restructuring and material flow optimisation. Coordinated SAP integration with Germany HQ engineering team. Delivered end-user training and operational documentation.