Work experience

• Director of Social Media

  Anker Innovations LTD

  2023.09-Current

  (3 years)

  (2 years 10 months) • Developed and executed comprehensive social media strategies for major product launches across North America. • Led influencer-driven branded content initiatives and large-scale activations, including Coachella and X Games. • Achieved a remarkable increase in organic impressions from 47M to 141M within one year, earning five internal company awards.
• Associate Director, Social & Influencer Strategy

  Cheil North America

  2022.03-2023.10

  (2 years)

  (1 year 8 months) Develop strategic plans and creative briefs for organic social media campaigns across platforms including Instagram, Facebook, Twitter, YouTube, TikTok, Reddit, Twitch and LinkedIn. Implement analytics optimizations based on previous learnings and KPIs Advising on and leading the development and execution of organic, influencer and community strategies. Collaborated daily with account, project management and creative teams which includes concepting and directing social media campaign ideas/ creatives with the team. Present up-to-date trends, platform changes, best practices and new regulations across social and digital networks. Contribute to the KPI reports monthly, quarterly and yearly to the internal team and clients.
• Senior Social & Influencer Marketing Strategist

  OnePlus

  2020.06-2022.03

  (2 years)

  (1 year 10 months) I'm developing strategies for social media and Influencer activations. Develop plans on how social media and Influencers will accomplish the required results and integrate with other departments.
• Marketing Specialist

  Broken Peanut Media, LLC

  2017.01-2020.06

  (3 years)

  (3 years 6 months) I specialized in creating video content strategies for brands that focus on engagement. We are an award winning video production company with over 10 years of experience producing video content. Services include: • Digital Strategy • Monthly Content Creation • YouTube Channel Management • Social Media Audits • Paid Media • Video Production and Editing I freelance for Broken Peanut Media the owner, Joshua Wethington, is YouTube Certified in Audience Growth.
• Digital Marketing Specialist

  Glorious PC Gaming Race

  2020.01-2020.04

  (4 months)

  I consulted on the company’s eCommerce, digital marketing, product launches, and digital marketing strategy. I lead the digital marketing team, overseeing specialist marketing managers including social media, paid advertising, community management, eCommerce, and customer loyalty.
• Senior Content Manager (Social Media & Influencer)

  Complexity Gaming

  2018.02-2020.01

  (2 years)

  As Director of Video Content I provided our creative and marketing teams with guidance, ideas and execution to launch new impressive video projects. I devised the concepts and strategies for content creation and will monitor its progress. I implemented my creative vision and become the point of reference for any video plan or project.
• Senior Social Media Specialist

  Gas Monkey Garage, LLC

  2017.04-2017.12

  (9 months)

  As Senior Social Media Specialist, I oversaw the over all growth of the brand through creating original content for YouTube, Facebook and Instagram. In addition, to brand building content I built original content to promote merchandise and fulfill sponsorship partnerships. I produced and engineered a “Gas Monkey After Hours” Facebook Live Stream that generated over 1M organic views in its first three episodes and boosted organic discoverability to the Gas Monkey Garage Facebook Page. I created a YouTube content strategy that raised average views per video by 200% and grew the channel to 100K subscribers in three months. We increased merchandise sales by creating remarketing funnels through Instagram and Facebook with timely and relevant ads.
• YouTube Strategist

  Vidpow LLC

  2016.01-2017.03

  (a year)

  1 year 3 months (1 year 3 months) Vidpow is not a typical agency, we are your video marketing & advertising team. Combined we have almost half a billion views for our customers and millions of subscribers. We focus on using video marketing and ads to build cost effective revenue for our customers. +Responsible for prospecting potential clients +Client deliverable and proposal building +YouTube Video Optimization +Adwords and Facebook ad management +Basic SEO training +Content strategy
• Sales And Marketing Specialist

  Zeno Imaging

  2014.01-2015.12

  (2 years)

Educational experience

• IT University Online

  Google Analytics, Social Media and On Demand Marketing

  2008.01-2014.01

  (6 years)
• St. Cloud State University

  Marketing

  2009.08-2013.03

  (4 years)
• Frisco High School

  2004.08-2008.05

  (4 years)

Certificates