Omnichannel Marketing Manager for IT, Electronic and FMCG companies | Brand Management | Communication Plan | Product Marketing | Digital Strategy | E-commerce | Demand Generation | Trade Marketing | Lifecycle Marketing. Marketing executive with +15 years of experience as Product and Brand Manager, Field Marketing Manager, Trade Marketing Manager and Sales Supervisor in the IT, Fast Moving Consumer Goods and Electronics industry. Strong expertise in developing of brand, product, and communication strategies, omnichannel marketing plans, category profitability, sales forecast, and P&L management. I have a proven track record of designing and executing effective marketing campaigns and marketing programs for demand generation, customer loyalty programs, and enhance brand reputation. Proven success in go to market strategy, revenue growth, business development, and market share expansion in Mexico and LATAM for both B2B and B2C in offline and online channels. Leader about developing international and local cross-functional teams, driving operational excellence, optimizing profitability, and creating a positive company culture. Proficiency developing the brand and product positioning for gaming computers in the LATAM region, since market research and analytics, competitive analysis, customer segmentation, pricing, product marketing, content development, digital marketing, social media and project management. I have served as the company's technical product expert and spokesperson for brand communications, delivering webinars, roundtables, events, trainings, and PR activities. As a result, I developed the education gaming strategy and launched the first E-sports Alienware arena in a Mexican private university, securing an additional $164k USD budget from alliances and a 3-year exclusive sponsorship agreement. Achieved a $5.4 million USD cross-selling deal in the storage business. When I am out of the office I love to play with my kids. I am interested in astronomy and during my free time I practice swimming. I like to read about finance and invest in the stock market. Experience: Marketing Strategy, Brand Management, Product Marketing, Lifecycle Marketing, Partner Marketing, Digital Marketing (SEO and SEM) , Trade Marketing and Business Intelligence