Summary

Work experience

• Key Account Manager – Business Development ( Industrial & Commercial HVAC Solutions)

  LG Electronics

  2024.10-Current

  (a year)

  Managed the full sales cycle, from prospecting to project closure, ensuring strong alignment between client requirements and HVAC technical solutions. Developed the Moroccan HVAC market through consultant engagement, EPC partnerships, and direct acquisition of industrial and commercial clients. Designed and sized HVAC systems, including VRF, Chillers, Dry coolers, Hydro Kits, Rooftops, and AHU expansion valve kits, tailored to large-scale commercial and industrial projects. Led client prospecting and key account management, preparing technical and commercial proposals and supporting on-site solution implementation. Built and maintained long-term relationships with consultants, developers, distributors, and installation companies to secure project specifications and repeat business. Conducted strategic technical presentations and meetings with decision-makers and specifiers to promote proposed solutions and drive project adoption. Managed multiple HVAC projects across all phases, ensuring rigorous follow-up, stakeholder coordination, and successful delivery. Coordinated multi-site project execution, including regular site visits, technical follow-up meetings, and structured reporting. Implemented optimized study and cost-estimation methodologies in collaboration with engineering consultancies and HVAC specialists to improve project competitiveness. Secured several flagship reference projects in the hospitality and commercial sectors, strengthening brand positioning in the Moroccan market. Contributed to production forecasting and sell-in / sell-out planning by providing structured market data and pipeline visibility to HQ (South Korea) and RHQ (Dubai), supporting demand planning, allocation, and performance evaluations. Supported regional performance reviews and award evaluations by sharing sales results, project milestones, and market insights with HQ and RHQ.
• Sales Engineer / Business Development – HVAC Solutions

  Carrier HVAC

  2022.03-2024.10

  (3 years)

  Engineered heat exchange and cooling systems, including air-water and water-water chillers, VRF and DX systems, air handling units (AHUs), heat pumps, cooling towers, and precision air conditioning solutions, tailored to high-demand applications. Validated execution and shop drawings, ensuring full compliance with Carrier technical standards, local regulations, and consultant requirements prior to installation and commissioning. Managed HVAC projects across design and execution phases, coordinating between design offices, site teams, installers, and suppliers to ensure efficient implementation, cost control, and adherence to project timelines. Provided technical and commercial support during tendering and bidding phases, including solution optimization, value engineering, and cost-performance analysis. Identified high-potential market segments and growth opportunities across commercial, industrial, and residential sectors, with a strong focus on hospitality, healthcare, and industrial facilities. Contributed to business development strategies, supporting market entry into new project segments and strengthening Carrier’s presence in existing markets through consultant engagement and specification activities.
• Industrial HVAC & Controlled Environment Solutions

  MULTI C INDUSTRY

  2020.09-2022.03

  (2 years)

  Developed and implemented automated control and metrology systems for negative temperature cold storage rooms, ensuring precise temperature regulation, traceability, and compliance with industrial and pharmaceutical requirements. Designed and installed high-efficiency industrial heating and cooling systems, optimized for reliability, energy performance, and continuous operation in controlled environments such as cold rooms, production areas, and storage facilities. Led strategic procurement and equipment selection, evaluating HVAC and refrigeration solutions based on performance, durability, life-cycle cost, and compliance with industrial and pharmaceutical standards.

Educational experience

• Université Hassan II

  Master in Energy Systems

  2019.01-2021.01

  (2 years)
• Université Hassan II

  Bachelor in HVAC Engineering

  2015.01-2019.01

  (4 years)

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