Work experience

• Senior Publishing Lead, Overseas Casual Game Publishing

  Tencent

  2024.11-Current

  (2 years)
• Publishing Lead, Tencent

  North America

  2023.03-2024.11

  (2 years)
• Associate Project Manager

  Happy Elements

  2018.08-2019.06

  (a year)
• Strategic Business Development Intern

  Uber

  2016.05-2016.08

  (4 months)

  • Improved Uber’s brand exposure in 20+ cities in China by planning and holding joint marketing campaign with NetEase Music and EscapePlan; negotiated with NetEase Music for five days of home page displacement (totalworth 1 million+ CNY) for Uber and gained 160k+ of online viewership for the campaign • Implemented and increased Uber’s displacement to partners’ users through joint promotional events. Helped finalize Uber’s API in Hainan Airlines’ app and mobile games like Temple Run; gained online exposure for Uber on Visa’s home page; promoted Uber in China’s top music festivals during the corporation with VitaCoco • Helped Uber to achieve better marketing entries by analyzing partners’ resources. Researched and analyzed potential marketing entries of the resources from NetEase Music, Baidu Waimai, and Hainan Airlines • Analyzed and promoted Uber’s marketing strengths through presentation decks and gained more resources from partners like Adidas, iQIYI, and China
• Operations and Marketing Intern

  Citic Bank

  2015.05-2015.08

  (4 months)

  • Improved Uber’s online exposure in Shenzhen and gained more than 1k retweets by partnering up with Asia’s top band Big Bang for the Big Bang After Party event • Marketed and recruited 160+ volunteers within 7 days for the 2015 Uber Ice Cream Day in Shenzhen; completed 1500+ trips and gained 120k+ CNY of revenue in one day • Promoted Uber in one of Shenzhen’s biggest shopping mall (King GloryPlaza) for Uber’s Five Year Anniversary; gained 50% off discount for Uber customers in 10+ stores within the plaza • Served as tier two customer service personnel to solve incidences with higher emergency level
• Marketing Intern

  The Coca-Cola Company

  2013.06-2013.08

  (3 months)

  • Worked as account manager to monitor sales of Coca-Cola's products and confirm inventory level of products in different marketplaces, and to solve consumer complaints. • Analyzed sales data retrieved from business partners to develop marketing strategies and improve market compatibility for Coca-Cola’s products

Educational experience

• University of Southern California

  Accounting, Business Administrations, Minor in advertising

  2014.01-2018.01

  (4 years)

Certificates