Yang Wei
Product Manager, CoE, Product Management Department, Corporate DX Division@Sony Group | Business Development Manager, Business Incubation Platform New Business Exploration Department@Sony Group
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Sony Group - Product Manager, CoE, Product Management Department, Corporate DX Division. Business Development & DX Manager at Sony HQ | Expert in New Venture Creation and Strategic Alliances in Tech & Entertainment <EXPERT PROFILE> A strategic leader at Sony Group HQ with a proven track record in building new businesses (0-to-1) and driving digital transformation (DX). I provide practical, actionable guidance grounded in 6+ years of business development and over a decade of financial and accounting expertise. My approach combines strategic planning with hands-on experience in forging major partnerships and navigating complex corporate structures to deliver tangible results. Fluent in Japanese, English, and Mandarin, I offer a unique perspective on cross-border projects and global market dynamics. <CONSULTATION TOPICS> • New Business & Service Incubation: ○ Developing and validating business concepts from idea to launch. ○ Building robust business plans with clear milestones and KPIs, backed by financial modeling. ○ Securing internal buy-in and navigating cross-departmental approvals (Legal, HR, etc.). • Strategic Alliance & Partnership Development: ○ Strategy for identifying and engaging potential partners. ○ Extensive experience in partner alliances ○ Negotiating licenses and agreements with global IT vendors. • Digital Transformation (DX) in Entertainment: ○ Formulating DX strategies for experience-based businesses (Location-Based Entertainment). ○ Assessing the business application of new technologies (e.g., AI) in the entertainment sector. ○ Go-to-market strategies for tech and entertainment products. • Internal Venture Growth & Monetization: ○ Strategies for increasing adoption and engagement of internal platforms and services. ○ Frameworks for transitioning internal tools into commercially viable products. <WORK HISTORY> • 2025–Present: Sony Group Corporation | DX Product Manager • 2022–Present: Sony Group Corporation | Business Development Manager • 2019–2021: Sony Electronics | Business Development Manager, Display Business • 2016–2019: Sony Electronics | Accounting Manager, TV Business • 2015–2016: Accenture | Management Consultant • 2008–2015: Fujitsu | Accounting & Business Controller
Work experience
Business Development Manager, Business Incubation Platform New Business Exploration Department
Sony Group2024.09-Current(2 years)Product Manager, CoE, Product Management Department, Corporate DX Division
Sony Group2025.01-Current(2 years)HQ Business Development Office
Sony Group2022.01-2024.12(3 years)Business Development Manager
Sony2019.05-2021.12(3 years)Assistant Accounting Manager
Sony2016.03-2019.04(3 years)Manegement Consultant
Accenture2015.04-2016.02(a year)Accounting Specialist
Fujitsu2008.04-2015.03(7 years)
Educational experience
大阪市立大学
学士, 商学部2004.01-2008.01(4 years)
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