Summary

Work experience

• Head of Key accounts

  Hoppecke Asia Pacific Pte Ltd

  2024.08-Current

  (2 years)

  Distribution APAC • Management of Distribution clientele within APAC (S.E.A, Indo-China, North Asia,Sub-India & ANZ) Focus in S.E.A, Korea, Taiwan, ANZ • Identify, Design and implement Go-to-market strategies with selected partners within specific industries within the countries. • Manage, supervises and training of partners to ensure up-to-date knowledge and tools. • Determines annual business unit gross-profit plans by implementing marketing strategies, analyzing trends and results. • Plan and participate in industry focus events like Data Centre World (DCW), Inter Battery Korea to stay intact the power market eco-system. • Align and maintain global initiatives, pricing and strategy with Headquarters. • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new projects. • Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand.
• Regional Sales Director

  Flytronics Pte Ltd

  2023.12-2024.07

  (8 months)

  Form and lead a sales team, creating and executing the overall sales and business development plan across South East Asia • Developing and managing strategic partnerships across the region • Hands on management of the end-to-end sales cycle, including lead generation, managing live accounts • Developing sales strategies using your local market expertise to maximize go-to-market resources and execute against relevant opportunities 2 Curriculum Vitae • Managing the new accounts to maximize revenue through cross and up selling opportunities • Providing timely reports to the management team regarding performance, sales activity, account management and strategy, as well as advise on local industry trends • Effectively communicate the needs of the market and customers to the team and design the appropriate business solution to support them. Future Electronics Sales Director - SG Jan 2022 – Oct 2023 • Responsible for setting and meeting annual budgets for the branch • Responsible for the overall profitability and sales targets of the branch • Responsible for recruiting and staffing for the branch sales team • Provide leadership to sales team, empowering them for further career development • Manage and develop group(s) of local field sales force • Implement sales strategies set by management, review, develop and execute sales strategies to focus customers. • Assign sales account and quota/target for the sales force • Designing and implementing short-, medium- and long-term commercial plans to effectively maintain and grow the business across branch level. • Coordinate with Global / Regional account management team ensuring global / regional strategic planning is given the necessary modifications to align with local markets. • Understanding local markers and provide sound advice that is in line with changing market conditions for future commercial growth. • Deliver KPI requirements to regional and local leaders and provided support in achieving key goals.
• Sales Director

  Hoppecke Asia Pacific Pte Ltd

  2019.07-2021.12

  (2 years)

  Key Account Management APAC • Management: 3 Curriculum Vitae Management of Key Accounts within APAC (S.E.A, Indo-China, North Asia, Sub-India &ANZ) Design and implement KAM strategic plans within the region Manage, supervises and training of regional sales managers. Determines annual business unit gross-profit plans by implementing marketing strategies, analyzing trends and results. Align and maintain global initiatives, pricing and strategy with Headquarters. Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new products (NPI). Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand. Projects achievement such as Keppel KVDC, AIMS Data Centre, STEDCS etc
• Hoppecke Asia Pacific Pte Ltd

  2015.02-2019.06

  (4 years)

  Market Segment Manager APAC – Industry & Rail Infrastructure • Management of Market Segment Industry & Rail Infrastructure across Asia Pacific Region – exclude China, Hong Kong, India and Japan. And spearheading market strategy in respective countries, leveraging on Framework agreement and contract management. • Channel management in identifying, creating and managing channel partners across the region. Management of budget and P&L within market segment Industry & Rail Infrastructure. • Identifying Critical mission requirements with Client to derive the execution budget for targeted annum sales revenue (ROI), both order income and delivery invoice accordingly to sales forecast • Managing customer within the Asia Pacific Region through Direct End Users (Owners), EPCs, OEMs, System Integrators and Consultants. • Recommend strategies to integrate into local regional marketing plans and Key partnership planning and business review regularly with System OEMs on both new and replacement projects. • Understanding of customer procurement procedure and qualification into customer approved vendor list (AVL) Act as the bridge of communication to bridge and relate customer requirements to cross-functional team.Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments. 4 Curriculum Vitae Selected Accomplishment: Project: Singapore - Thomson East Coast Line – UPS & Battery Package via Main Con – Guthrie & UPS – Huawei Project: Malaysia - KVMRT Line2–PSDS Package via Borri – Colas Rail (Pestech) Project: Taiwan – Taichung MRT – Schneider UPS & Battery Package via distribution – CTCI (ASI) Project: Indonesia – LRT JABODETABEK – Rolling Stock via local partner – OEM PT Inka Project: Indonesia – PT Pertamina Project: Macau MRT & Ho Chi Minh Metro – UPS package via AEG Project: Petronas Retrofitting projects
• RS Components Pte Ltd

  2007.05-2015.01

  (8 years)
• Senior Sales Engineer

  RS Components Pte Ltd

  2012.04-2014.03

  (2 years)

  Team Management Responsible to support local sales team to identify and qualifying prospect E-Commerce customers to acquire seamless transaction experience. In charge of Funneling of E-commerce adoption and pipeline with timeline measurement. Appointed as SAP Support (Sales) to China Team (Guangzhou) during the pre-implementation stage for the period December 2013. Successfully completed the E-solution training and acquired Certificate of Excellence in November 2013 tobe Trainer for Sales Team. Sales Driver initiation for Large Project List to help the local sales team identify, penetrate and capture “top line” opportunities. Successfully completed the E-solution training in November 2013 to be Trainer for Sales Team and rolled out E- Application Training to the local sales team. Key Account Management Identify clients who have the potential to use large volumes of product, which then require learning more about their business and the environment they work in, to understand how RS can help take cost out, such as. High Mixed Low Volume, New Product Introduction, suggest e-application features like online to help clients reduce transaction cost and regular business review and discussion with larger clients with growth potential. Leveraging on SOP and ADP to plan, execute and review on weekly, monthly and quarterly basis. Managing Territory Team target alongside Telesales to ensure end-end closure of RFQ and providing support on strategic discussion and crafting business driver with time frame parameter. Selected Accomplishment: Created the Change Champions network and communication framework within Sales Function to support SAP pre and post implementation 2013 – the change & communication approach was later adopted by Group for its change initiatives across other APAC Region. To a large extent, has successfully facilitated change and embedded a new RS Culture. Nominated by 7 Curriculum Vitae Management as SAP Facilitator and Trainer to lead local sales team. Nominated for Top Field Sales (S.E.A) in terms of growth and revenue for the period April 2012 to March 2013. Acquired Certificate of Excellence – E-Commence in November 2013 Acquired SAP Facilitator Certification in May 2013
• Sales Engineer

  RS Components Pte Ltd

  2010.04-2012.03

  (2 years)

  Corporate Account Management & Business Development Involvement in Corporate Accounts Contracting – Framework Agreement like detailed Account Development Planning and Activities to align and endorsed by Area Sales Manager and Corporate Account Manager. Identification of regular part list for FPA – fixed pricing agreement. Bi-quarterly business review and alignment with Corporate Account Manager on areas of opportunities and service level improvement plan to help create a more valued added support back to the customer. Key Account Management Identify clients who have the potential to use large volumes of product, which then require learning more about their business and the environment they work in, to understand how RS can help take cost out, such as. High Mixed Low Volume, New Product Introduction, suggest e-application features like online to help clients reduce transaction cost and regular business review and discussion with larger clients with growth potential. Leveraging on SOP and ADP to plan, execute and review on weekly, monthly and quarterly basis. Selected Accomplishment: Success Account Development to Top Tier Clients (Corporate Accounts), Seadrill Offshore with good year- on- year comparison of SGD580K to SGD280K, 107% sales growth. A.P. Møller, Maersk with year-on-year comparison of SGD170K to SGD57K, 198% sales growth. MRO sales for Saipem with year-on-year comparison of SGD350K to SGD280K, 25% sales growth. 8 Curriculum Vitae Selected Accomplishment: Strategic Development and execution to 2nd Tier Clients (Key Account), EMAS group, year-on-year growth with SGD270K to SGD95K, 184% growth with Framework agreement established for MRO requirements with one of the division, EMAS – AMC. Identified Champion and penetrated, SEAMAP with fixed pricing agreement with year-on-year comparison of SGD197K to SGD103K, 91% sales growth. Awarded for Top Field Sales in terms of growth and revenue for the period April 2011 to March 2012. Awarded for highest growth in Large Accounts for Top Sales (Field Sales) for the period April 2010 to March 2011 Appointed Road-show Champion to support, funnel, execute and measure road-show activities within the local sales team. To bridge and link cross-functional support like marketing team and product management team for product or training material sharing and demonstration. Successfully roll out the 1st VMI – Vendor Managed Inventory customer, ASM Front End for RS Singapore. Subsequently, roll out 4 more clients within the financial year
• Senior Telesales Consultant

  EDP

  2009.04-2010.03

  (a year)

  Selected Accomplishment: Managed Education and Electronic Segment for the period April 2008 to March 2010, comparison of SGD1million to SGD1.3milllion, and 30% sales growth. This in April 2012 was given the opportunity to explore offshore industry. Responsibilities would include: Support Corporate, Key, and Standard and New Business development in the geography. Use financial and customer data to analyze and plan effective territory coverage to exceed territory sales/growth targets Maintain accurate and up-to-date data within the JDE system Support Marketing campaigns to drive activity and sales Generate, follow up and convert profitable quotations to return of investment (ROI) Sales Presentation and Road show initiative Actively participate and tender potential requirements through customer Portal 9 Curriculum Vitae Telesales Consultant – MRO Team
• RS Components Pte Ltd

  2007.05-2009.03

  (2 years)

  framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment Responsibilities would include: Achieve required KPMs, including outbound call numbers and time and other identified metrics Support Corporate, Key, and Standard and New Business development in the geography. Use financial and customer data to analyze and plan effective territory coverage to exceed territory sales/growth targets Maintain accurate and up-to-date data within the JDE system Support Marketing campaigns to drive activity and sales Generate, follow up and convert profitable quotations to return of investment (ROI) Sales Presentation and Road show initiative
• Sales Account Manager

  RS Components Pte Ltd

  2014 April to 2015 Jan Project Management & Cross Functional Leadership Under the Maritime Cell Project, to case study 5-10 customers in generally offshore and maritime industries with potential business revenue of SGD5 million per annum. Responsible to identify business opportunities, requirements and success criteria including documentation which act as sharing and training material for the local sales team. Change management coordination Nominated by management to represent sales team in the “My Voice” Focus group to gather inputs by functional level to help improve engagement and processes within the organization. Nominated by management as senior to guide and site coach new field sales on both business and value proposition Key Account Management & Business Development Identify, understand, propose and management of customer’s M&E and CAPEX purchase. Identify, define and proposal of suitable product category and range to procurement and project team to “log in” as fixed pricing agreement. This will be followed through with quarterly/half-yearly business review with incremental target. Leveraging on SOP and ADP to plan, execute and review on weekly, monthly and quarterly basis. 5 Curriculum Vitae Identify and document total market share (TAM) by individual customer for strategic development plan. Leverage on Customer Investment Manager (CIM) to identify critical success dependency with Client and execution for targeted annum sales revenue (ROI). Leveraging on E-commence solution to help customers manage their end-end purchasing process seamlessly. Identified Large Customers with multiple contacts to drive Road shows or Sharing Session to help customer in the understanding of RSVP and RSMP. Cross Functional Management Team Support Management of customer’s enquiry or bill of material (BOM) with Technical Support Team Identify and create cross-functional meeting with customer to provide full-scale service solution – value engineering Identification and tier-ing of customer classification through statistic and business acumen to strategize go- to- market approach with the tele sales. Selected Accomplishment: Acquire more than 120% Daily Average Growth (DAG) for period April 2013 to March 2014. Nominated for Top Portfolio Growth and Revenue (S.E.A) for the period April 2013 to March 2014. Achievement of 140% of E-commence sales coverage within the portfolio. Successful rollout of E-commence procurement to selected Key accounts like TetraPak, Seadrill, DSO, and Maersk. Nominated as part of the Maritime Cell Project Lead from Sales Team to identify success criteria to roll out execution plan within targeted time frame. Selected support matrix and opportunities to be case studied and documented with the local sales team to “park” into their account development plan. 6 Curriculum Vitae

Educational experience

• SIA College of the Arts

  Multimedia Art

  2000.01-2002.01

  (2 years)
• Primary School

  1988.01-1993.01

  (5 years)

Languages