Viviana

Regional Sales Director
FemaleSales representativeLive in United StatesNationality
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Work experience

  • Regional Sales Director

    BIOLOGIQUE RECHERCHE
    2025.03-Current(a year)
    4 years 7 months
  • Regional Sales Director

    Amerikas
    2021.08-2025.08(4 years)
    (4 years 1 month)
  • Sales Director

    The Art of Shaving
    2021.03-2021.08(6 months)
  • Associate Account Director

    The Art of Shaving
    2018.10-2020.11(2 years)
    (2 years 2 months) Lead sales strategies and initiatives to ensure continued growth of top line business targets from conception to implementation Lead a 30% growth of US wholesale channel(s) in 2019 Generated over 65 new partnerships with major brands such as Macy's, Nordstrom, and Belk within US Identified and qualified leads for potential retail partners and added 100 new independent accounts within the US in 2019 Helped define, develop, and grow the (Art of Shaving) Canadian distribution channel; Created 40 new locations in Canada and partnered with Amazon Canada Owned and facilitated market meeting preparation, including assortment plans, business and marketplace updates, and analysis Managed national sales staff of four members and indirectly lead cross- functional teams across US, Canada, Caribbean and Mexico markets Responsible for all team training and learning objectives Built strong relationships with buyers and planners and facilitated all workshops, events, and support with stakeholders and accounts
  • Sales Area Manager

    TAIRO INTERNATIONAL
    2013.08-2018.10(5 years)
    5 years 8 months (5 years 3 months) Built and maintained strong business relationships with clients across markets Conducted continuous analysis to provide various product recommendations across each location and market based on trends, retail sales, demographics, and available marketing schedules Helped develop new distribution channels for consumer product division Developed and implemented strategies aimed at maximizing market penetration for popular brands like Covergirl, Moroccanoil, OPI, Clairol and Sebastian, resulting in a growth of 50% in 2017 (vs 2016) Assessed and enforced Point of Sales compliance in accordance to brand(s) guidelines Negotiated with partners regarding in-store permanent locations and shelf spaces to ensure optimal brand representation and value Lead and collaborated with local sales talent to execute successful product launches, such as Covergirl cosmetics within the Caribbean market Management of A&P and P&L budget for all accounts

Educational experience

  • Miami Dade College

    Mass Communications
    2010.01-2014.01(4 years)
  • Beauty Schools of America-North Miami Beach

    Cosmetology, Barber/Styling, and Nail Instructor
    2008.01-2008.01
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