Vishesh's Resume

Vishesh

Regional Sales Manager

Sahibzada Ajit Singh Nagar

Nationality India

Summary

I am curently working as Regional Sales Manager- North with Chatha Foods Limited. I am having an experience of 12 years of working with leading FMCG companies like Nestle, Morde, McCain, Veeba, Reliance Retail Limited and Varun Beverages Limited. I expertise in B2B sales for Institution and HORECA channel along with Cash and Carry stores- Reliance, Metro, Walmart. I also have knowledge of managing Wholesale and TT segment along with Retail B2C.

Work experience

Regional Sales Manager
Chatha Foods Limited
2025.05-Current
(a year)
Handling the Retail and HORECA business with distribution network in frozen foods for North India.
Area Sales Manager
VARUN BEVERAGES LIMITED
2023.11-2024.09
(a year)
Senior Manager- Institution Sales
JioMart Partner
2022.10-2023.08
(a year)
Area Sales Manager- Delhi & NCR
Chandigarh Sweets Limited
2022.06-2022.09
(4 months)
Business Development Manager
Veeba
2020.12-2022.04
(a year)
Business Development Executive
McCain Foods
2016.06-2020.11
(4 years)
Senior Sales Executive
Morde Foods Pvt. Ltd.
2015.08-2016.06
(a year)
Handled Punjab and Jammu & Kashmir territory. OOH segment and other food devisions.
Sales Officer
Nestlé Professional
2013.08-2015.08
(2 years)
• Maintaining the client relationship by meeting them regularly. • Client satisfaction and retention. • Development of the business by generating new leads and converting them into the Count Client. • Generating more business from the existing clients. • Improving pricing discipline. • Client attraction and retention. • Timely arrange for the approvals from the client and our seniors for respective required case. • Looking for Nescafe ATC counters and placing of vending solutions in maximum market of Business and Industry channel •Set monthly, quarterly and yearly target for each Distributor for the region. • Achievement & monitor progress of Redistribution value and volume targets. • Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline. • Ensure continuous development of the assigned area and addition of new outlets. • Manage and develop individual distributor in an active and profitable manner. • Ensure the proper and correct execution of sales, discount and trading terms determined by the company. • Monitor and minimize the level of Bad goods returns. • Ensure distributor’s efficient and effective support for the market coverage. • Monitor Distributor’s overhead expenses & profitability (ROI). • Track on delivery from Distributor to consumers. Show less

Educational experience

apeejay institute of technology
Master's Degree, Post Graduate Diploma In Management
dayanand academy of management studies
Bachelor's Degree, Bachelors Of Business Management