Work experience

• Director Sourcing Partner (Freelance)

  Urbancasa 9

  2025.12-Current

  (9 months)

  Led end-to-end sourcing and procurement operations between China and international markets, with a strong focus on India. Managed supplier identification, factory negotiations, product development, customization, pricing, quality coordination, production follow-ups, and logistics. Worked directly with manufacturers and factories across China, including Foshan and Guangzhou, while coordinating client requirements from India, the UK, Canada, and Australia. Also managed factory visits, Canton Fair sourcing, on-ground supplier coordination, and door-to-door procurement projects for commercial and residential requirements, acting as the key link between international clients and Chinese manufacturers.
• Creative Consultant (Contract)

  Lpti

  2025.12-Current

  (10 months)

  Creating content for the Travel agency and travel product
• Sr. Creative & Content Manager

  Rein Games Pvt. Ltd.

  2025.04-2025.09

  (6 months)

  In my last role as Senior Creative & Content Manager at Rein Games, I led a 21-member creative team, including 4 team leads, and defined the brand’s visual identity across all platforms. I worked closely with the creators’ team to oversee content generation while directly reporting to the VP of Marketing. During this time, I also gained hands-on experience in leveraging AI for content generation and creative storytelling, ensuring campaigns were both efficient and future-focused. I successfully conceptualised and executed campaigns that strengthened brand presence, engaged audiences, and delivered measurable results.
• Brand Consultant (Contract)

  Moksha Media Group

  2023.09-2024.01

  (5 months)

  Worked at Moksha Media, combining creative strategy with business development and Global Enterprise Marketing (GEM) initiatives. Contributed to developing creative concepts, brand communication, client presentations, and new business proposals while supporting the company’s growth and client acquisition efforts. Collaborated with internal creative and strategy teams to translate client requirements into effective marketing solutions and build strong relationships with prospective and existing clients.
• Sr. Art Director (Freelance/Contract)

  Media.Monks

  2023.01-2024.01

  (a year)

  Worked as a Senior Art Director at MediaMonks, leading creative development and visual direction for global brands including Adobe, Intel, Taco Bell, and other international clients. Developed and executed creative concepts across digital campaigns, social media, branded content, and integrated marketing initiatives, collaborating with multidisciplinary teams to deliver high-quality, brand-led creative solutions. Managed projects from concept and art direction through execution, ensuring strong visual storytelling and consistency across platforms.
• Sr. Graphic Designer & UIUX (Full Time)

  Kashish Yoga

  2021.09-2022.01

  (5 months)

  Worked as a Senior Graphic Designer & UI/UX Designer at Kashish Yoga, leading the visual communication and digital design requirements of the brand. Created brand identities, marketing creatives, social media assets, website and digital interfaces, while ensuring a consistent and engaging visual language across platforms. Worked closely with the team to translate business and marketing objectives into user-focused design solutions, combining strong graphic design, UI/UX, and creative direction.
• Freelance Graphic & UIUX Designer

  Boult Audio

  2020.08-2020.12

  (5 months)

  Sr. Graphic Designer & UIUX (Full Time)
• Design & Operations Manager

  Spotlite Inc.

  2017.12-2019.12

  (2 years)

  As Operations Manager for the Indian market at Spotlite Inc., based at the company’s Beijing headquarters, I managed the end-to-end operations and development of the India market. I coordinated and supervised the India-based team, worked closely with cross-functional teams in Beijing, and ensured smooth execution of market operations, content, partnerships, and day-to-day activities. The role involved managing India-focused strategies, team performance, communication, and execution while acting as the key operational link between the Beijing headquarters and the Indian market.
• Manager of Operations & Design

  GUANGDONG DYNAVOLT

  2014.06-2016.12

  (3 years)

  Managed India–China operations for Guangdong Dynavolt, overseeing end-to-end procurement, vendor coordination, and product/design requirements between the two markets. Handled sourcing and supplier communication in China, coordinated procurement and logistics for the Indian market, and worked closely with teams across both countries to ensure smooth execution of projects. Also managed design-related requirements, bridging commercial, operational, and creative functions to support the company’s India business.
• Photographer, Contributor

  LPTI

  2012.01-2013.01

  (a year)

  Worked as a freelance writer and photographer with LPTI, contributing original articles, photo stories, and visual content for publication. Covered stories through a combination of written narratives and photography, developing content that focused on people, places, culture, and real-world experiences. My work was published through LPTI, strengthening my experience in editorial storytelling, photojournalism, research, and visual content creation.

Educational experience

• Counsel India

  Advance course, Psychology

  2023.06-2024.06

  (a year)

  Completed an advanced course in Psychology, developing a strong understanding of human behaviour, communication, motivation, interpersonal dynamics, and behavioural patterns. The course strengthened my ability to understand people and apply psychological principles to communication, team interactions, customer behaviour, and professional decision-making.
• Qingdao New Global Foreign Language Training

  Chinese Language, Business

  2018.02-2019.01

  (a year)

  Basic Chinese lessons
• Indian Institute of Travel and Tourism Management

  Master of Business Administration

  2009.02-2011.09

  (3 years)

  Completed a Master of Business Administration (MBA) from the Indian Institute of Tourism and Travel Management (IITTM), specializing in International Business and Marketing. The program developed expertise in international markets, business strategy, marketing, cross-cultural management, consumer behaviour, and global business operations, with a strong focus on managing business across international markets.
• School

  Bachelor of Business Administration

  2006.06-2009.04

  (3 years)

  Completed a Bachelor of Business Administration (BBA) with specialization in Marketing and Finance, building a strong foundation in business management, marketing strategy, financial management, consumer behaviour, and organizational operations. The program developed a balanced understanding of both commercial and strategic aspects of business.

Languages