Work experience

• General Manager Head of European Operation

  Panasonic europe

  2015.01-Current

  (11 years)

  General Manager European Consumer Electronics | Head of European Operations • Full responsibility for European operations and business performance, leading a pan-European team of 20 professionals across commercial and operational functions • Directed supply chain, demand planning, procurement, and inventory management initiatives across Europe • Led SAP S/4HANA and Anaplan rollout, enhancing forecasting accuracy, operational transparency, and data-driven decision-making • Implemented process standardization and KPI frameworks to support strategic and operational decisions • Provided senior management with structured analyses and actionable insights • Recognized with Global “Best Operation” Awards (2018, 2022)
• Senior Manager European Flat TV Business

  Panasonic europe

  2012.01-2015.01

  (3 years)

  •Managed European sales performance, inventory, and business planning for TV products, leading a team of 15 professionals •Directed purchase price negotiations with Japanese headquarters and third- party suppliers •Facilitated monthly European review meetings with senior management to align business objectives •Implemented pan-European sales and marketing strategies tailored to local market needs
• Manager European Mobile Sales

  Panasonic europe

  2011.01-2012.01

  (a year)

  •Directed the European market entry and launch of Panasonic smartphones, defining sales, pricing, and distribution strategies •Established key retail partnerships in Germany, including MSH, EP, Expert, and The Phone House •Developed business plans and ensured achievement of sales targets •Ensured alignment of commercial objectives across markets and supported sustainable growth
• sales and marketing manager distributors

  FTV

  2007.01-2012.01

  (5 years)

  •Delivered sustained growth in market share, revenue, and profitability across five European countries •Increased plasma TV value market share in the Netherlands from 40% to 52% •Coordinated pan-European marketing initiatives, including sell-in and sell-out campaigns •Awarded Global “Best Sales and Product Manager” (2008) for outstanding results and leadership
• Sales and Marketing Manager Distributors

  Car Entertainment

  2006.01-2007.01

  (a year)

  •Successfully launched portable navigation systems in Switzerland, the Netherlands, and Portugal •Introduced car entertainment systems into the Turkish market •Increased car entertainment market share in the Netherlands by 3% Sales and Marketing Manager Distributors, Headphones/Recording Media
• Area Sales Director

  Ronald Schmitt Tische GmbH

  2005.01-2007.01

  (2 years)

  •Developed SD card business in Switzerland with key accounts, increasing market share across SD cards, DVC tapes, and headphones •Expanded recording media business in the Netherlands 2001 - Februar 2005 (4 Jahre) •Held sales responsibility for Eastern Europe, Middle East, and Far East, acquiring key accounts in Japan and Dubai •Developed and executed market entry and growth strategies for the Middle East •Managed cost-reduction projects in export operations, delivering measurable efficiency improvements •Ensured alignment of commercial initiatives with regional objectives and delivered business impact across international markets