I’m a China economy and global tech sector consultant, working on bespoke communications, corporate strategy, trade, and geopolitical related projects for public and private clients with global interests intersecting with China. • Clients include: Australian National University, Australian Government, Xiamen Airport and Volkswagen. • Provided market analysis, strategic advice and reporting to clients on complex China issues covering business, economy, trade regulations, investments, export controls, government policy, market risks and opportunities. • Advised clients on China and global tech sector issues including: AI, data centers, EVs, energy, robotics, semiconductors, industrial policy, supply chains and the geopolitics of technology. • Advisor on consumer operations, marketing and PR communications for Xiamen City’s new international airport.

School of Public Policy| Canberra & Beijing I was a China Strategy Consultant and trusted advisor to ANU on implementing high-level bilateral events on energy policy and green finance between Australia and China (funded by Australian Department of Foreign Affairs and Trade). • End-to-end coordination and management of bilateral climate and green finance forums including: external messaging, planning, logistics, development of agendas, production of papers and meeting outcome reports. • Executed client communications and stakeholder outreach including at CEO level of Australia’s largest companies. • Represented ANU in bilateral events to foster partnerships with government and private sector stakeholders. • Coordinated project communications between ANU, Australian Government Departments, Australian Embassy in Beijing, China Center for International Economic Exchanges (CCIEE), People’s Bank of China (PBoC) and others. • Led and escorted high-level economic delegations from China to Australia for meetings with government/industry. • Compiled policy updates on topics of green finance and bilateral cooperation for infrastructure investment etc.

Xiaomi is a Chinese technology company operating globally. I managed global GTM operations and communications for Xiaomi smartphones, including being an internal and external corporate spokesperson for Xiaomi in China and globally. • Coordinated with Xiaomi internal teams around the world to conduct product feasibility and multi-market analysis for smartphones and digital products to help define global business cases, sales and marketing strategies. • Built cross-team relationships to exchange information, align work plans and influence decisions with different internal stakeholders across Xiaomi’s hardware, software, retail, marketing, PR and legal etc. teams. • Presented data-driven analysis, reports and strategy briefs on global tech policies and issues to management. • Led development and execution of the global communications roll-out of the complex “IPMS” digital process management system including project management, implementation and troubleshooting covering 16 countries. • Regularly developed and delivered internal training to hundreds of staff around the world on Xiaomi HQ corporate procedures and systems including translating highly-technical documents from Mandarin to English for training. • Built internal stakeholder trust across Xiaomi’s global offices through communications that bridged cultural divides between China and global to align corporate goals, improve work flow and implement projects more effectively. • Received “Rising Star” award from Xiaomi internal learning and development department for communications work. • Represented Xiaomi with global media. Interviewed in Mandarin for Phoenix TV’s China tech companies series. • Hosted high-level external client delegations at Xiaomi HQ – leading tours to share the Xiaomi corporate story. • Founding member of Xiaomi Toastmasters Public Speaking club. Won first place in Mandarin speaking competition. Tim Coghlan CV: Page 1 of 3 EMPLOYMENT HISTORY - CONTINUED

My role was to execute Xiaomi’s global communications and brand narrative strategy to secure positive global media coverage, plus represent Xiaomi Corporation at global public forums, technology industry and geopolitical events. • Conceptualised and implemented multichannel communications campaigns for corporate issues and products that effectively told Xiaomi stories to promote and protect Xiaomi’s brand value and reputation to stakeholders. • Coordinated internally and externally with China PR, IR, legal, other teams and partners to align responses to media enquiries, PR crises and worldwide tech governance issues, plus prepare for media opportunities and risks. • Created PR materials including press releases, keynotes, briefing notes, speeches, and key media messaging. • Led data-driven research to measure the impact of world’s top tech YouTubers and built relationships with them. • Executed YouTube campaign to achieve “most viewed” ever Xiaomi product video to date with 20M+ views. • Travelled globally to represent Xiaomi Corporation with industry partners, global media and YouTube influencers. • Led project for Xiaomi’s attendance at the World Economic Forum (WEF) in Davos, Switzerland. Acted as Chief of Staff to support Xiaomi’s CFO (Shou Zi Chew) on the ground in Davos. Accompanied CFO to events and prepared talking points for presentations, speeches and interviews including how to answer on sensitive political topics. • Leveraged relationships with journalists and global TV networks to secure multiple top-tier global media interviews for Xiaomi CFO in Davos (Bloomberg, CNBC, CGTN and Phoenix TV). Tracked and reported on WEF media coverage. • Conducted PR, media and speech training for colleagues to better handle media inquiries, interviews and speeches. • Recruited staff. Led, mentored and inspired team members and initiated cross-team collaborations.

Bearapy is a B2B startup that helps build mentally healthy workplaces that are aligned across the organization. I co- founded Bearapy to lead tech product development and marketing, plus co-lead business development. • Led communications and marketing to create the visual identity and brand positioning of Bearapy’s website (www.bearapy.me), marketing collateral, media pack, client pitch decks and presentations. • Mobilised resources from network to create free social media content to support marketing the business. • Developed clients and partnerships that enabled the company to grow and become a sustainable business. • Aligned Bearapy’s mission and products with UN’s Sustainable Development Goal 3: Good Health and Well-being.

Savills is a British MNC offering infrastructure and real estate consulting services globally. I worked in China and globally to plan, market and launch urban infrastructure projects including airports, malls and luxury brand stores. • Advised private and government clients in China on multi-year urban and shopping mall project developments from concept and planning through to construction, leasing, marketing, grand opening, events and ongoing operations. • Developed communications and marketing materials for infrastructure projects to share information and promote projects to clients, potential investors, partners, media and government stakeholders. • Represented Savills at global forums and built partnerships with public and private-sector stakeholders and clients. • Led the China inbound luxury brand store team. Responsible for BD, sales, client and staff management, investments, trade policy analysis and deal negotiation. Clients: Apple, Louis Vuitton and Goldman Sachs etc. • Led client relationships directly with government leaders and CEOs of multinational companies. Regularly travelled globally to present China infrastructure and investment projects directly to client CEOs and leadership. • Created external consultation and consensus strategy to align project needs and outcomes across stakeholders. • Developed deal execution plan. Negotiated over 30 investment deals between public-sector and private companies for the China market worth over USD 5M in fees for Savills. • Prepared visual PPTs, data analysis and reports for management and delivered training workshops on complex China market strategy, China localisation, government policy, digital infrastructure and e-commerce etc. • Conducted analysis on failed deals to better mitigate risk, create backup scenarios, stagger fee structures and closely monitor both industry and macro trends for signs of change to avoid risks and failed deals in future.