– Brand Manager Moulinex Since June 2022 • Definition of the Moulinex brand strategy within the Groupe SEB portfolio: brand platform, storytelling, campaign idea, visual identity (look & feel), brand content, and CSR commitments. • Leadership and coordination of creative agencies to deliver high-performing campaigns and content across all touchpoints. • Support of international markets in deploying the brand strategy and ensuring global brand consistency. • Analysis of brand performance and perception by market, with recommendations of action plans contributing to growth. Key results: • Multi-touchpoint rollout of a new brand look & feel, significantly improving perceived modernity, distinctiveness, and brand attribution. • Development of a new campaign idea that increased advertising pre-test scores (impact, attribution, brand equity, purchase intent). • Definition and implementation of a global 360° communication strategy supporting product launches for Moulinex and Tefal. • Contribution to the development of activation strategies linked to product launches. • Briefing and management of creative agencies for the development of assets: TV, digital, online videos, landing pages, and social media content. • Contribution to the success of product launches across key international markets.

Clients : Jacquet (Groupe Limagrain) // Orchestra (mode enfants & mamans) • Management of client relationships and strategic support to brands in their development. • Strategic and operational leadership of 360° campaigns: briefing, strategic recommendations, and creative development follow-up.