Creative Copywriter // Retail Brand Storyteller // UX Content Strategist. Tara is a creative copywriter, retail brand storyteller, and content marketing strategist with 15+ years of experience helping retailers connect with consumers through engaging digital experiences. In diverse corporate and consulting roles, Tara has created all types of content for leading fashion, luxury and home décor brands, Fortune 500 companies, and national manufacturers, including KitchenAid, General Electric, Chico’s, Jared, and KAY Jewelers. Her specialty: delivering an end-to-end content strategy that powerfully elevates and differentiates retail brands and drives consumers to action. After a decade in corporate senior copywriter and editor roles, Tara founded her own boutique content marketing firm that caters to creative agencies, top-tier retailers, and business owners. With expertise in retail content strategy, omnichannel consumer communications, and conversion copywriting, she regularly builds out content user experience plans across all platforms and customer touchpoints. Talk to many of the retailers she’s worked with, and they’ll say Tara has a knack for anticipating client needs and following up with flawless strategy execution and content delivery. She’s a sharp writer, apt at packing a lot of emotive punch into short creative copy for every digital, print, and social form. Tara is passionate about creating things that move people and generate results. In fact, a career highlight is that while working as the Sr. Copywriter for Pure Romance, she built an in-house creative marketing team from the ground up. Under her leadership, they launched a complete rebranding strategy and content refresh that increased corporate sales by 40% within a year. Tara holds a B.S. Journalism degree in Writing and Editing from Ohio University’s renowned E.W. Scripps School with a Minor in Creative Writing. She’s a classic rock buff, Beatlemaniac, and can be found weekends rocking out to her bass-playing husband's bluegrass band.