Summary

Work experience

• Senior Area Sales Manager

  Haleon

  2025.10-Current

  (10 months)
• Senior Area Sales Manager

  Kellanova

  2025.03-2025.09

  (7 months)
• National Commercial Excellence Manager- Rural & Pringles GTM

  Kellanova

  2023.10-2025.03

  (a year)
• Commercial Excellence Manager

  Kellogg Company

  2022.07-2023.10

  (a year)
• Trade Marketing Manager- West Branch

  Godfrey Phillips India Limited

  2022.02-2022.07

  (6 months)

  Responsible for Trade Marketing and Visual Merchandising ( Mumbai Branch)
• Branch Trade Customer Marketing Manager

  Unilever

  2020.04-2022.02

  (2 years)

   Developing and implementing marketing strategies to expand footprint, enhance brand awareness, generate trials and repeat purchase to ensure consumer needs are met  Reviewing and analyzing consumer behavior and impacts of marketing campaigns in sales terms, and realigning campaign strategies to maximize market penetration and influence target consumers  Working towards driving growth in terms of value, volume and market share by introducing new marketing ideas & concepts  Evaluating brand positioning and taking the brand ownership; analyzing how the brand is positioned in the market and crystallizing targeted consumer’s insights to provide the vision, mission, goals and strategies  Managing the region’s entire invested outlet’s (Orange Stores/ ISS) including outlet selection recommendation, window brands selection, value business for invested brands and category, cost management, visibility management and in-depth analysis of entire Brands & Categories for achieving sustainable growth  Directing the overall sales operations for sales and ideating, formulating and defining vision, sales strategy, outcome-driven roadmaps to drive revenue growth  Conceptualizing & implementing competitive sales strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets  Monitoring monthly metrics & KPIs, ensuring adherence to operational standards and consistently applying them; developing & monitoring escalation processes to ensure that SLAs were achieved  Facilitating business expansion in the assigned territory and consistently improving top & bottom-line profitability for the company  Pipelining sales based on market research, network management and client references; planning and preparing approaches, pitches and proposals, participating in payment negotiations and post sales functions Show less
• Regional Customer Marketing Executive

  GSK Consumer Healthcare India

  2019.12-2020.03

  (4 months)

  • Execute the annual trade marketing plans ensuring there is alignment and approval within management teams throughout the year as per calendar. • Owning responsibility for development, execution and performance of all invested outlets of East Region (Orange Stores/ Independent Self Service/Sub-D) • Implement and track category management for Health Food Drinks/ Digestive for retailers with Brand and Customer marketing team to increase sales and brand/category presence • Scheme Analysis and budgeting for effective cost and to check brands performance, needs and forecast accordingly. • Competitive Analysis across categories to fine tune marketing strategies and escalating business volumes • Launch Plan Executions for NPD and post launch Analysis • Identify and develop necessary POSM to increase brand presence, Market Share and improve customer satisfaction • Create insights from data, using trend and metric information for process and activity improvements • Working closely with Sales Team and Key Customers to provide category and shoppers insights to drive performance Show less
• Area Sales Executive

  GSK Consumer Healthcare India

  2017.01-2019.11

  (3 years)
• Senior Sales Executive

  GSK Consumer Healthcare India

  2013.01-2016.12

  (4 years)

  • Develop & build the business in assigned trade area • Build and strengthen the distribution infrastructure on a long term sustainable model • Sourcing and appointment of Distributors when required both direct & indirect • Objection handling with regards to claim, ROI and other issues • Inventory management with forecasting and stock cover plans/ Depot Management • Ensuring best in class execution on visibility & merchandising at outlet level • Motivate & drive the team to perform consistently at optimum levels • Provide constant on the job training and class room coaching • Data management and analysis Show less
• Customer Executive

  PepsiCo

  2010.02-2012.12

  (3 years)

  • Managing Primary & Secondary Sales • Looking after Top towns of Jharkhand in terms of Sales, Activations & Visibility • Capturing and sustaining market shares across categories like Western Salty, Extrudate, Indian and Breakfast. • Providing direction to execute promotions/ Launches in sync with regional characteristics. • Evaluate performance and coaching of Sales Team
• Project/ Internship

  PepsiCo

  2009.05-2009.08

  (4 months)

  A live project entitled "Building additional spaces at top end outlets to generate value growth of snacks in matured market of Kolkata Metro"; 10 weeks). Key Responsibilities: 1. Negotiation with the retailer for space and making him understand his profitability. 2. Customization and execution of racks ensuring maximum brand visibility. 3. Analysing sales value growth of 13 Distributors. 4. Building Brand focus in conjunction with operational requirements. 5. Trend Analysis and market share analysis. 6. Competitor Analysis by keeping abreast of market trends. Show less

Educational experience

• West Bengal University of Technology, Kolkata

  MBA, Marketing/Human Resources
• City College of Commerce and Business Administration.

  B.Com (Honours), Accounting and Finance group; Commerce group

Languages