APAC Full responsibility for the overall performance, channel development, and GTM strategy for Dahua’s Emerging Business sector. Business Portfolio Oversight: Lead the market entry and sales for all Emerging Business product lines, including WITHS Wireless Cameras, Monitors, DeepHub Smart Whiteboards,EV Chargers, Storage, Transmission equipment, etc. GTM Execution: Define and execute precise localized Go-to-Market plans for each emerging category, managing everything from product selection and pricing models to long-term business planning and online/offline marketing strategies. Channel Ecosystem Building: Establish and expand core distribution and retail networks from scratch; foster strategic alliances with key distributors to rapidly increase market share. 全面负责大华新兴业务板块的整体业绩、渠道开拓与 GTM战略。 全品类业务统筹: 主导 WITHS 无线相机、显示器、DeepHub 智能白板、EV充电桩、门报对、门禁、存储及网络等所有非传统安防产品线的市场准入与销售。 GTM 战略落地: 针对各新兴品类制定精准的本地化市场进入方案,把控从产品选型、定价体系、业务规划,到线上线下营销策略的全流程。 渠道生态建设: 从零搭建并拓展核心分销与零售网络,深耕与关键分销商的战略联盟,快速提升新兴业务市场占有率。

APAC Your Local Brand HQ | End-to-End Market Execution for ANZ We are NOT a buy-sell distributor. We act as your "Local Headquarters", operating on a Strategy+Planning+Execution+Management model. We don't hold stock; we manage your ecosystem—from strategy to shelf—ensuring your global vision is executed with local precision. Core Services: ✅ GTM Strategy & Intelligence: Data-driven market entry roadmaps, pricing architecture, and competitive analysis to ensure product-market fit. ✅ Channel Ecosystem Management: We direct your relationships with major retailers & distributors (e.g., JB Hi-Fi, Harvey Norman), enforcing pricing compliance and driving inventory sell-through. ✅ Digital & Web Development: Building your local digital footprint via Custom Website Development, SEO, and "Digital Shelf" optimization on e-commerce platforms. ✅ Brand Localisation & Content: In-house Creative Content Production (Video/Photo) and social media management to bridge cultural gaps.✅ Retail Execution: Nationwide merchandising, staff training, and trade show management to win at the point of sale. ✅ Operations: Oversight of supply chain logic, demand planning, and local compliance. Why Us? With 20+ years in Consumer Electronics, Smart Home, & Green Energy, we turn "Foreign Brands" into "Local Leaders." ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 连接全球愿景与本地落地 | 澳新市场 (ANZ) 全案操盘手 Tech In Demand 是国际品牌在澳新市场的全链路 (End-to-End) 增长合伙人。您的“本地总部” (Local HQ) 区别于传统“买断囤货”的代理商,我们采用“策略分析+商业计划+落地执行+持续管理”模式。我们不赚取贸易差价,而是作为品牌在本地的延伸团队,全权管理从战略规划到终端销售的每一个环节。 核心服务板块: GTM 战略与洞察: 基于数据的市场准入规划、精准定价体系与竞品分析,规避“水土不服”。 渠道生态管理: 代表品牌直接管理当地分销商与零售巨头,严控价格体系、库存周转与销售合规。 数字基建与开发: 提供定制化本地官网开发 (Website Development) 及 SEO优化;全权管理电商“数字货架”,提升转化率。 品牌内容与本地化: 提供本地化视觉内容制作 (视频/摄影) 及社媒运营,用澳洲语言讲好品牌故事。 线下零售执行: 拥有覆盖全澳的店内陈列 (Merchandising) 团队,负责终端形象维护、导购培训及展会策划。 运营与合规: 供应链需求预测、物流规划及本地认证支持。 我们的优势: 依托团队逾 20 年行业深耕(消费电子、智能家居、新能源),我们具备将品牌从“0”带到“N”的全栈落地能力。 Contact: gtm@techindemand.com.au Website: https://techindemand.com.au/ 公司:Anker Innovations LTD 职位:Go-To-Market Manager December 2021 - December 2024 (3 years 1 month) APAC From Startup to Market Leader ($100M+ Revenue) As one of the original 5 founding members of the ANZ division, I led the Go-To-Market strategy from inception to market dominance. I managed a diverse portfolio including Eufy (Smart Home), Anker (Charging), Soundcore (Audio),Nebula (Projectors), AnkerWork (Office) & AnkerMake (3D Printers). Key Achievements: Hyper-Growth: Drove the business to surpass $100M USD (Sell-In) by 2024,maintaining a CAGR of over 35% across all categories since 2021. Market Dominance (✅1): Achieved the ✅1 Market Share and Brand Awareness for Eufy Security in ANZ by 2023 (confirmed by GFK), securing 95% market coverage. Channel Expansion: Successfully launched Eufy Clean and Anker into major retailers including JB Hi-Fi, Harvey Norman, The Good Guys, and Supercheap Auto. Sales Explosion: Delivered a 500% Year-on-Year sales increase for Anker-branded products including Anker, AnkerSolix, AnkerWork, AnkerMake in offline channels in 2024. Core Competencies: Holistic Product Roadmap Management Strategic GTM Execution & Channel Planning Agile Time-to-Market & Lifecycle Management ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 澳新区域创始团队成员 从 0 到 1:打造亿级美金市场 作为安克创新澳新分部 (ANZ) 最早的 5 位创始成员之一,我主导了多品牌矩阵(Eufy, Anker, Soundcore, Nebula 等)在本地市场的从无到有与高速增长。核心成就: 业绩里程碑: 带领团队在 2024 年突破 1 亿美元 (Sell-In) 营收大关,自 2021 年起保持 35% 以上的年复合增长率 (CAGR)。 市占率第一: 成功将 Eufy Security 打造成澳新市场市占率第一的品牌(2023年GFK 数据认证),覆盖全澳 95% 以上的安防渠道。全渠道突破: 成功将 Eufy Clean (扫地机) 与 Anker (充电) 品牌导入 JB Hi-Fi,Harvey Norman, The Good Guys 及 Supercheap Auto 等主流零售巨头。 爆发式增长: 2024 年,Anker 品牌全矩阵(包含Anker, AnkerSolix, AnkerWork,AnkerMake等)线下渠道销售额实现 500% 同比增长 (YoY)。

Australia and New Zealand Managed the end-to-end product development for Cygnett branded products and Private Label (OEM/ODM) projects for major retailers including Target, Big W, and Qantas. Key Achievements: Award-Winning Quality: Developed two Power Banks that received the prestigious CHOICE Recommended Award (2021 & 2022). Category Innovation: Successfully launched the brand's first-ever product in the Portable Power Station category—The ChargeUp Explorer. ✅ High-Efficiency Output: Achieved an annual development output of 350+ SKUs, managing complex roadmaps from concept to mass production. Quality Excellence: Maintained an exceptional quality standard with an average defect (RMA) rate of just 1.39% across all categories. Core Responsibilities: ✅ End-to-End PLM: Oversee the entire product journey—from market research, industrial design, and costing to prototyping, testing, and go-to-market execution. ✅ Sourcing & Procurement: Manage relationships with international factories,negotiating costs and ensuring supply chain stability. ✅ Market Alignment: Conduct competitor analysis to identify design opportunities and ensure commercial viability. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 产品研发总监 | Cygnett 及零售渠道定制项目 产品全生命周期管理 (PLM) 与供应链专家 负责 Cygnett 品牌产品以及 Target, Big W, Qantas 等大型渠道商定制项目 (Private Label) 的全案开发与管理。 核心成就: 行业权威认可: 主导开发的两款移动电源分别荣获 2021 及 2022 年度澳洲 CHOICE 推荐奖 (CHOICE Award)。 新品类开拓: 成功开发并上市品牌首款户外储能电源产品 —— The ChargeUp Explorer,填补了品类空白。 ✅ 高效研发产出: 统筹管理复杂的产品线,实现年均 350+ SKU 的新品开发量产。 卓越品质控制: 在高产出的同时保持极高的质量标准,全品类平均不良退货率(RMA) 仅为 1.39%。 核心职责: 全流程产品管理: 涵盖市场调研、ID设计、成本核算、打样测试到量产上市的全生命周期把控。 供应链与采购: 开发与管理国际供应商资源,通过商务谈判优化成本结构,确保供应链稳定。 市场与创新: 基于竞品分析与趋势洞察,挖掘产品创新点,确保产品具备商业竞争力。

Australia 0-to-1 Product Launch & Supply Chain Strategy Spearheaded the end-to-end development and launch of the 1st SD Flagship Mattress, laying the foundation for the brand's market success. I managed the complete lifecycle across Mattresses, Bed Frames, and Bedding accessories.Key Achievements: Award-Winning Flagship: Led the creation of the flagship product that won the prestigious CHOICE Recommended Award, establishing the brand's reputation for quality and performance. Portfolio Expansion: Successfully launched comprehensive product lines including Bed Frames, Pillows, and Quilt Covers, driving cross-category sales.Customer-Centric Innovation: Introduced key differentiators such as customisable firmness and eco-friendly materials, significantly improving customer satisfaction scores (CSAT). ✅✅ Operational Efficiency: Implemented inventory forecasting tools that streamlined warehouse operations and reduced overstock, while negotiating supplier contracts to maximize profitability. Core Responsibilities: ✅ End-to-End Product Lifecycle: From ideation, prototyping, and R&D to mass production and commercialization. ✅ Supply Chain Optimization: Managed vendor selection, quality control (QC), and logistics. Improved production lead times through rigorous supplier performance reviews. ✅ Strategic Market Analysis: Conducted competitor benchmarking to refine pricing strategies and developed seasonal product ranges. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 从 0 到 1 打造爆款旗舰 | 全链路供应链管理 主导了 SD 第一代旗舰床垫 的全案开发与上市。负责从产品定义、原材料采购、工厂协调到物流交付的端到端管理,奠定了品牌的市场基础。 核心成就: CHOICE 年度大奖: 打造的旗舰产品荣获澳洲权威 CHOICE 推荐奖 (CHOICEAward),确立了品牌在高端寝具市场的口碑。品类全线拓展: 成功通过跨部门协作(研发/设计/市场),完成了床垫、床架、枕头及家纺等全品类产品线的开发与上线。 产品创新: 引入**“可调节硬度” (Customisable Firmness)** 及环保材料等以客户为中心的功能卖点,显著提升了用户满意度。 ✅✅ 供应链降本增效: 引入库存预测工具,优化仓储周转;通过供应商谈判与绩效考核,缩短了生产交货周期 (Lead Time) 并提升了利润率。 核心职责: 全生命周期管理 (PLM): 覆盖从概念构思、打样测试到商业化落地的全过程。供应链与供应商管理: 负责全球供应商开发与管理,确保产品质量一致性与交付及时性。 市场策略与分析: 基于竞品对标分析制定定价策略,并规划季节性产品组合以最大化销售收益。

Australia and New Zealand Portfolio Management: Hyper, Blue Microphones, Creative, Cooler Master, Logitech, Xtrfy. Strategic Sourcing & Vendor Management Managed the full product lifecycle for Tier-1 global gaming and peripheral brands in the Australian market. I acted as the primary bridge between international vendors and local sales channels. Core Responsibilities: ✅ Global Vendor Relations: Led high-level negotiations on pricing structures,MOQs, warranty terms, and rebate schemes (MDF). Successfully aligned global product roadmaps with local market needs through "Ranging Strategy."✅ Commercial Strategy & Pricing: Conducted deep market research to determine optimal price positioning. Managed profitability through effective margin analysis and utilization of vendor marketing funds. ✅ Inventory & Lifecycle Management: Oversaw the complete SKU lifecycle —from New Product Introduction (NPI) and demand forecasting to strategic clearance of End-of-Life (EOL) stock, ensuring healthy inventory turnover. ✅ Sales Enablement: Empowered the sales team with product training, go-to-market tools, and account-specific strategies to maximize market share and revenue. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 产品经理 / 品类经理 | 游戏外设与硬件 合作品牌矩阵: Hyper, Blue Microphones, Creative, Cooler Master, Logitech,Xtrfy. 全球采购与品牌操盘 负责多个一线国际外设品牌在澳洲市场的全案管理。作为连接国际厂商与本地渠道的核心纽带,主导从选品采购到市场落地的全过程。 核心职责: 供应商管理与谈判: 负责与国际原厂进行商务谈判,优化采购成本、MOQ(起订量)、账期及售后条款。争取并管理原厂市场基金 (MDF),最大化投入产出比。 商业策略与定价: 基于澳洲本地市场调研制定具有竞争力的定价体系 (RangingStrategy)。协同原厂调整产品路线图,确保引入的产品符合本地需求。库存与生命周期管理: 统筹 SKU 全生命周期管理——涵盖从新品上市 (NPI) 的需求预测 (Demand Planning),到库存周转控制,以及生命周期末端 (EOL) 的清仓策略。 销售赋能: 为销售团队提供产品培训、市场趋势洞察及大客户攻单策略,制定并执行营销推广计划以提升品牌市场占有率。

/Buyer - Gaming & PC Category Australia Portfolio Management: Asus, Colorful, Galax. Strategic Sourcing & Category Management Managed the end-to-end product lifecycle for high-performance PC components and gaming hardware. I bridged the gap between global manufacturers and the Australian DIY market, optimizing product mix and profitability. Core Responsibilities: ✅ Global Vendor Negotiation: Managed strategic relationships with Tier-1 component manufacturers. Negotiated critical commercial terms including MOQ, payment structures, and RMA policies to ensure competitive landed costs. ✅ Ranging & Roadmap Alignment: Collaborated with vendors on product roadmaps (GPUs/Motherboards) to curate a "Ranging Strategy" tailored to local market demand and tech trends. ✅ Inventory & Demand Planning: Utilized data-driven modeling to forecast demand for high-volatility categories. Managed stock pipeline efficiency and executed strategic EOL (End-of-Life) clearance to minimize inventory risk. ✅ Commercial Strategy: Developed optimal pricing structures and marketing plans. Maximized the utilization of Vendor Marketing Funds (MDF) to drive sell- through and revenue targets. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 产品经理 / 品类经理 | DIY 硬件与板卡 合作品牌矩阵: 华硕 (Asus), 七彩虹 (Colorful), 影驰 (Galax). 全球采购与硬件品类操盘 负责核心板卡(显卡、主板)及电竞硬件品牌在澳洲市场的全案管理。专注于高价值 PC 组件的供应链优化与本地化落地。 核心职责: 原厂商务谈判: 负责与国际硬件厂商的深度博弈,涵盖MOQ(起订量)、账期结构及售后条款,确保采购成本与供应稳定性。 选品与路线图规划: 根据上游芯片(NVIDIA/AMD/Intel)更新节奏与本地 DIY 市场趋势,制定精准的选品策略 (Ranging Strategy),确保产品线竞争力。 进销存与生命周期管理: 针对硬件产品价格波动大、迭代快的特点,建立数据驱动的需求预测模型。严格管控库存周转,高效处理生命周期末端 (EOL) 库存,降低跌价风险。 定价与营销策略: 制定具备市场竞争力的价格体系,并统筹管理原厂市场基金(MDF),以支持销售团队达成营收与市占率目标。

/Buyer - Networking Category Australia Portfolio Management: Cisco, D-Link, NetComm. Strategic Sourcing & Solution Management Managed the product lifecycle for leading networking infrastructure brands,bridging the gap between global technology vendors and local B2B/Retail channels. Focused on SMB/Enterprise solutions and consumer networking.Core Responsibilities: ✅ Strategic Vendor & Channel Management: Managed relationships with Tier-1 networking vendors. Negotiated commercial terms (pricing, warranty, rebates)to support both Run-Rate business and Project-based sales. ✅ Market Strategy & Roadmap: Aligned vendor roadmaps with local market needs, curating a balanced range of Consumer (Home Wi-Fi) and Commercial(Switching/Routing/IoT) solutions. ✅ Bid Support & Pricing: Collaborated with vendors to structure competitive pricing for high-volume tenders and projects. Managed Special Pricing Requests (SPR) and profitability analysis. ✅ Inventory & Demand Planning: Utilized data-driven forecasting for diverse product categories, ensuring stock availability for project rollouts while managing EOL transitions effectively. ✅ Sales Enablement: Empowered the sales team with technical product insights, competitive analysis, and solution-selling tools to drive growth in the SMB and Enterprise segments. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 产品经理 | 网络通讯与企业级解决方案 合作品牌矩阵: 思科 (Cisco), 友讯 (D-Link), NetComm. 网络设施与解决方案操盘 负责国际一线网络通讯品牌在澳洲市场的全案管理。涵盖家用网络 (Consumer)与商用/企业级网络(SMB/Enterprise)两大板块,致力于连接原厂技术与本地行业需求。 核心职责: 原厂商务与渠道管理: 负责与网络设备原厂的商务谈判,优化价格体系与售后条款。协调原厂资源以支持日常分销 (Run-Rate) 与大型项目 (Project) 的双轨业务发展。 选品与本地化策略: 结合澳洲网络基础设施现状(如 NBN),制定精准的选品策略 (Ranging Strategy),覆盖从家用 Wi-Fi 到企业级交换路由及 IoT解决方案。 项目支持与定价: 针对 B2B 行业客户与大型标书,协同原厂制定特价申请 (SPR) 与项目价格保护机制,确保投标竞争力与利润最大化。 库存与供应链: 针对网络产品长生命周期与项目制备货的特点,建立精准的需求预测模型,保障项目交付并有效控制库存风险。 销售赋能: 为销售团队提供技术培训与竞品分析,制作行业解决方案推广素材,助力 SMB 及企业级市场的客户拓展。 Page 10 of 12