Srinivasarao
Retail Sales Manager
Andhra PradeshNationality India
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Summary
Experienced Area Manager with a demonstrated history of working in the electrical and electronic manufacturing industry. Skilled in Channel and Retail Sales Management, Primary/Secondary/Tertiary sales management, Schemes management, Key Accounts Managements and Loyalty programme management of product influencers, Business-to-Business (B2B), and Product Marketing. I done Master's in Business Administration
Work experience
Retail Sales Manager
C&S ELECTRIC LTD.2023.01-Current(4 years)Retail salesArea Manager
Legrand (India)2019.04-2023.01(4 years)Currently working with Legrand India Pvt ltd as Area Manager in Vijayawada for Trade Sales Primary Sales Management Achieving my Targets, Assigning targets to Distributors and Retail Counters and ensuring to achieve their targets, monitoring sales performance according sales conditions to get their year-end benefits, Debtors Management. Channel Management: Improving Counter Sales by providing in shop branding, trade schemes, electricians schemes and electricians meets, Appointing new Retail Counters by identifying good counter sales, Developing New Markets. Secondary Sales Management: Tracking the Secondary Sales of retailers along with scheme management, appointing re-distributors and Key retailers, Increasing reach, Implementing RDP, Focus on Strategic Products on Monthly Basis. Tertiary Sales Management: Establishing the personal contact with Retailers, Electricians by giving and getting leads, and Maintaining Electricians Loyalty program more active by involving them more Executives Management: Assigning Targets and ensuring minimum productive calls per day and tracking his day activity report in sales force app Systematic Reporting: Preparing Sales Review Reports, Scheme participation reports and other required reports. Show lessAssistant Area Manager
Legrand (India)2016.04-2019.03(3 years)Territory Manager
Legrand (India)2013.04-2016.03(3 years)Senior Sales Executive
Legrand (India)2011.04-2013.03(2 years)Sales Executive
Legrand (India)2008.10-2011.03(2 years)Appointing new Retailers and Distributors as per market potential Implementing Retailers schemes for generating Secondary sales Conducting electrician meets/seminars on new product launches Generating and closing individual building leads for RetailersSales Trainee
ABB2006.11-2008.09(2 years)Generating individual building leads. Review of customer enquiry and Preparing the Quotations as per requirement and enter into negotiations. Responsible for achieving targets Keep a close watch on competitor’s activities, conceiving & implementing sales strategies to increase market share. Ensure customer satisfaction by interacting with the regularly and maintain strong business relation. Ensure payment collections of dealersMarketing Executive
RR Kabel Limited2005.04-2006.10(2 years)Generating the leads and Identifying prospective customers. Meeting the Architects, Builders, and Contractors for product promotion. Preparing the Quotations as per Customer requirement. Collecting orders from dealers and Responsible for achieving targets. Appointing new retailers in new territories Taking appropriate measures to get the payments and C-forms in time for the invoices.Sale Executive
Havells India Ltd2004.10-2005.03(6 months)Generating the leads and identifying prospective customers. Meeting the Architects, Builders, and Contractors for product promotion. Preparing the Quotations as per Customer requirement. Responsible for achieving targets. Ensuring the dealers to achieve their targets
Educational experience
Indira Gandhi National Open University
Master of Business Administration - MBA, MarketingAcharya Nagarjuna University
Bachelor of Commerce - BCom, first class
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