Sofía Aguirre
Sr Shopper Marketing Manager@Monster Energy
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Summary
💡💰Trade Marketing | Brand Management| CATMAN | Data Analytics | DEI Advocate. Solid experience in trade marketing, shopper marketing and category management (10 years) developing and executing effective brand campaigns, instore activations and consumer events. Successfully led national merchandisers teams, coordinated logistics and warehouses, budget management, proved data analysis and shopper understanding (modern and traditional channel) to leverage the brand footprint, drive sales and create brand awareness.
Work experience
Sr Shopper Marketing Manager
Monster Energy2025.07-Current(a year)Brand Manager
the LEGO Group2024.09-2025.01(5 months)LATAM Trade Marketing Manager
the LEGO Group2021.10-2025.01(3 years)Jefe Trademarketing Nacional - Canal autoservicios en GEPP
GEPP2020.01-2021.10(2 years)Jefe de Trade Marketing - Canal tradicional
Quala S.A.2019.02-2020.01(a year)Jefe de Category Management
Bonafont2017.06-2019.02(2 years)Jefe de Trade Marketing
Bonafont2015.05-2017.06(2 years)Supervisor de autoservicios
Bonafont2013.09-2015.05(2 years)Analista de Recursos Humanos
Kerry de Mexico SA de CV2012.10-2013.06(9 months)Front Desk agent
Four Seasons Hotels and Resorts Ciudad de Mexico, Mexico2010.03-2011.01(a year)Food and Beverage Trainee
Four Seasons Hotels and Resorts, Dallas, USA2008.08-2009.09(a year)
Educational experience
Tecnológico de Monterrey
Diplomado en trade y shopper marketing Marketing2012.01-2014.01(2 years)
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