Orchestrated $10M portfolio across U.S. and Canada managing 20 multi-category accounts ranging from global food consumer packaged goods (CPG) to specialty regional distributors and emerging brands. • Designed multi-year strategic account plans, leveraging technical consultative selling to maximize revenue and profit, meanwhile cultivating relationship depth; secured 100% customer retention for upcoming annual contract cycle, achieving $3M of incremental revenue with existing customers and improving communication with key accounts. • Tripled sales opportunity pipeline through targeted category initiatives and account prospecting plans. • Championed natural flavor modulators (taste) portfolio, securing 35% additional revenue improving profit.

Architected U.S and Canada operative and strategic agenda of ~US$150M P&L for market positioning, revenue and profit growth. Directed specialized team of managers in business development, product management, and strategic marketing. P&L business owner governing fiscal planning from 5-year strategic roadmap to annual sales targets partnering with sales leaders for account planning, pricing and profit guidelines for contracts. • Cultivated high-performance dynamics to foster culture of accountability after business acquisition and global pandemic disruption through cross-functional cohesion and designing regional technical enablement and pipeline generation framework; achieved $35M in close-won projects in 2 years and pipeline growth of +$44M (53% growth) in strategic products driven by business development team. • Managed international strategic alliances with suppliers, supporting key integrative product negotiations with global and regional customers to achieve profitable long-term business of +$8M. • Contributed to double-digit growth (+20%) year-over-year sales, driven by business development targeted category and recovery plans in specialty products and recent product launches, onboarding +30 customers per year by developing consultative selling prospecting plans. • Partnered with Project Management Office (PMO) to orchestrate transition of Sugar Reduction business into a new operation model while synchronizing workstreams to ensure business continuity, including organizational restructuring, S&OP process, customer segmentation, portfolio management, and technical enablement. • Operationalized technical consultative selling model to transform complex product functionalities into high-value commercial propositions for beverages, dairy, bakery, confectionery customers, creating +$5M pipeline in customized solutions for cost optimization and flavor-texture standardization.

Spearheaded operative and strategic roadmap of ~US$90M business in Mexico and Central America, including $20M innovation pipeline. Led commercialization of new generation stevia, allulose, and customized blends. Commercial product lead for Pure Circle post-merger integration.

• Propelled sugar reduction business platform to industry leadership by architecting dual-track strategy of organizational enablement and brand positioning; implemented high-velocity commercial and technical enablement to Go-To- Market team and distributors contributing to increase 15% sales (including a 75% growth of stevia) and 500% pipeline growth. • Pioneered market entry and consolidation of allulose by managing product life cycle ensuring seamless transition from plant setup and regulatory approvals to commercial excellence of a 5-year sales plan; catalyzed business development initiatives and comprehensive educational campaigns that secured revenue milestones within first 6 months. Stewarding the Matsutani Japan alliance aligning commercial affairs to ensure regional market success. • Accelerated SR systems strategy by designing value proposition framework based on consultative selling and off-the-shelf solutions transforming complex product functionalities into high-value commercial propositions for cost optimization and flavor- texture standardization. Uncovered $15M opportunity, secured $2M revenue, and $8M pipeline in first 2 years. • Defended $6M in revenue of sweeteners and fibers and upheld brand reliability during global supply chain crisis and market volatility by spearheading international strategic sourcing, neutralizing logistics constraints through agile pricing and inventory orchestration. • Appointed as Global Culture Ambassador to champion large-scale organizational transformation; spearheaded internal rollout of new core values, fostering culture of innovation, customer centricity, owner’s mindset, and inclusivity across global teams to drive organization performance. Developed business plans and managed innovation pipeline. Led marketing content creation for campaigns, product launches, and technical enablement. Delivered business performance reporting for senior leadership decision making. • Innovation lead of stevia Reb M and sweetness blends commercialization, achieving 200% above sales target and contributing to 5% increase in customer innovation KPIs and NPS. Pioneered first internal launch (Reb M) to foster innovation culture, achieving 70% employee engagement leading to unified mindset of company identity and commercial strategy. Granted the IFT Inno Award 2018 for the ‘most innovative product of the year’. • Owned integrated stevia strategy and portfolio launch, generating $300K in new revenue within a year by streamlining product availability, supplier management, and optimizing pricing strategies to support the sales team. • Spearheaded Mexico sweetener segmentation study in collaboration with Natural Market Institute and Marketing team by delivering high-impact strategic tool that drove customer engagement, internal training, and marketing initiatives for 2 consecutive years.

-Sustainable beverage packaging prototype to inhibit food waste using design thinking and open innovation - Food processing in dairy fruit preparations