Work experience

• Project Consultant (Contract)

  MERGEN COMPASS

  2024.12-2025.12

  (a year)

  Management consulting - Strategic PMO Consultant for one of Abu Dhabi’s largest real estate developers o Managed development & commercial feasibility of mixed-use real estate projects worth USD $20B+ across the MENA region o Led financial modelling and business case preparation for various strategic initiatives across diverse asset classes o Co-ordinated workstreams and deliverables across external consultants to ensure strategic alignment and on-time delivery o Developed go-to-market strategies and optimized sales processes across channels in conjunction with cross-functional teams
• assistant vice president - marketing & sales strategy (ceo's office)

  XANADU REALTY

  2021.12-2024.03

  (2 years)

  Program management - Managed strategy & sales operations for residential projects worth USD $400M+ across Bangalore and Mumbai o Developed business plans, AOPs, go-to-market strategy, pricing strategy, marketing strategy, product strategy, inventory strategy, collection strategy, sales processes, sales & marketing budgets and sales & channel incentives; managed end-to-end launch planning, coordination and execution in conjunction with internal and external cross-functional teams o Developed the pricing strategy and managed the launch of Raheja Exotica, Mumbai with sales of USD $100M+ in the first year; achieved 500% growth in sales with 30% saving in cost of sales; awarded Excellence in Experiential Marketing by ET Realty o Led the launch of the luxury vertical with Raheja Imperia II (The Riviere), Mumbai; developed the pricing strategy and managed the launch with sales of USD $90M+ in the first year; achieved 300% growth in sales with 30% increase in direct sales contribution o Devised and controlled sales & marketing budgets and spends of USD $10M+ for varied ticket sizes up to USD $3M o Managed and nurtured developer and promoter relationships, ensuring seamless project execution and successful business growth o Managed sustenance sales for The Presidential Tower, Bangalore with sales of USD $12M+ in the first year o Developed the pricing strategy and achieved business plan closure for B&B Opulent Spire, Bangalore with IUM of USD $35M+ o Managed CRM strategy, customer collections, developer billing and revenue collection of USD $12M+ o Led direct sales strategy and implementation of digital initiatives, leading to an increase in direct sales contribution of ~40% o Led implementation of process optimization, digitization and tech automation across sales, presales and marketing functions Business Development - Networked with developers, land owners, brokers and trade associations; conducted market research & analysis, performed site visits, projected the sales velocity, revenue, costs and prepared the financial model to determine NPV and business case o Engaged with clients, negotiated agreements and secured new business of value USD $300M+ across Bangalore and Mumbai
• Lead - Sales Strategy

  PRESTIGE GROUP

  2020.11-2021.12

  (a year)

  Led Sales Strategy across residential projects including go to market strategy, launch planning, inventory and pricing strategy Developed pricing strategy and models for projects worth USD $1.2B+ leading to 100% YoY growth in sales bookings o Developed a new marketing strategy & pricing model for The Prestige City with sales of USD $800M+ and sell out in a year o Developed the pricing strategy for Prestige Park Drive & Prestige Green Gables with sales of USD $100M+ and sell out in a quarter Set sales targets in conjunction with the head of sales; monitored sales performance, proposed payment plans, offers & schemes Coordinated with cross-functional teams to roll out digital initiatives including AI chatbots, virtual site visits and online booking systems Marketing analytics - analysed lead sources, visits & conversions to optimize and improve ROI of marketing campaigns and initiatives Conducted in-depth market research to determine micro-market trends, inventory, sales velocity & pricing Benchmarked competition projects to analyse & design customer experience, sales process, tools & technology, sales pitch & price breakup Performed competitive analysis of internal & external products, devised product strategy for future projects
• strategic initiatives (md's office)

  KALPATARU

  2019.04-2020.09

  (a year)

  Managed the development of multiple residential/mixed-use projects in the Mumbai Metropolitan Region (MMR) worth USD $200M+ o Developed the inventory mix, product strategy and sales strategy for Kalpataru Vivant with value of USD 80M+ o Projected the sales velocity, costs and revenues and prepared the financial model to present the business case to management o Developed an analytical, data-driven model using micro-market competitor sales and pricing data to determine project pricing o Benchmarked competitor projects to analyse the product, positioning, and sales data to define the proposed product o Performed competitive analysis of internal & external design and construction efficiency to optimize project costs Business Development - Conducted due diligence & modelling of land acquisition/JV opportunities of value USD $100M+ across the MMR o Performed market research & competitor analysis to determine residual inventory, sales velocity & pricing for the micro-market o Analysed feasibility, conducted site visits, assessed risk factors, estimated costs & projected revenues to determine IRR & NPV
• Executive Officer - Business Development, Procurement, Project Management & Contract Management

  MYCON CONSTRUCTION

  2013.10-2018.04

  (5 years)

  Devised a go to market strategy for a new business segment (AMRUT scheme) with a total addressable market (TAM) of USD $115M+ Achieved a 60% YoY growth in new business by winning bids for State & Central Government infrastructure projects worth USD $6M+ o Identified and analysed tender opportunities, performed detailed cost analysis, prepared & submitted bids via e-tendering platforms Led a team of 12 in project planning, execution and monitoring infrastructure & real estate projects worth USD $7M+ o Organised labour & material, managed finance & bank guarantees, generated running account bills & managed vendor payments Achieved 7% cost savings in material procurement by developing new vendors & renegotiating contracts with existing vendors Filed arbitration and civil suit claims of value USD $3M+ and represented the company in various forums, including the Supreme Court Increased revenue by 22% by negotiating an out of court settlement of value USD $0.2M on a contract of value USD $0.8M
• executive assistant to the director - group chairman's office

  GMR INFRASTRUCTURE

  2012.12-2013.09

  (10 months)

  Supported the Director in project management across all areas of operation including Airports, Energy, Highways, Coal & SEZs Developed & commissioned a USD $100M Indonesian coal mine with 200M tonnes in reserves as part of a 20 member multinational team Performed analysis & due diligence of domestic and international acquisition & divestment opportunities of value over USD $500M
• Junior Manager - Power Business Development

  GMR

  2010.11-2012.06

  (2 years)

  Developed a 2,000 MW greenfield gas based power plant at Kakinada, Andhra Pradesh, including land acquisition & secured requisite statutory approvals including CEA, AAI, PCB, MoEF and CRZ clearances in collaboration with cross-functional teams Won a competitive bid for supply of 260 MW of power under the Case 1 route as part ofa5member team
• Business Analyst - Travel, Technology

  MU SIGMA BUSINESS SOLUTIONS

  2010.07-2010.10

  (4 months)

  Reduced time required for data analysis by over 60% through automation of data retrieval, sanitization, processing & reporting