Sayantan's Resume

Sayantan

West Bengal

Nationality India

Summary

Result-oriented Area Sales Manager with extensive experience in B2B sales, channel sales development, and revenue growth. Proven expertise in expanding distributor and dealer networks, leading high-performing sales teams, and consistently achieving business targets. Skilled in strategic territory management, client acquisition, and relationship building. Strong focus on driving sales performance through effective team leadership, data-driven planning, and market expansion initiatives.

Work experience

Cluster Manager || Area Head
Solv
2024.09-Current
(2 years)
Strategic Business Leader managing ₹1.5 Cr+ MTD GMV and ₹1 Cr+ GTV across 2,700+ outlets in a multi-category O2O commerce model including Apparel & Fashion , FMCG, Electronics, Footwear, Home Furnishing, Toys & Sports,. Leading business operations across East Medinipur, West Medinipur, Jhargram, and Bankura with a team of 8–9 Business Sales Champions while handling primary and secondary billing distribution. Driving channel expansion, seller network growth, and 3PL supply chain optimization while maintaining RTO at 3% and strong CM1 P&L control.
Zonal Category Lead
Solv
2024.09-2026.03
(2 years)
1. Drive growth, profitability, and productivity across categories – AF, HF, TNS, CE, FW, FMCG, 2. Sales planning, execution, and team performance to achieve monthly catagory wise GMV & GTV targets. 3. Ensure category-wise expansion, retailer onboarding, and market development. 4. Maintain P&L control, optimize margins, and ensure sustainable profitability. 5. Oversee supply chain and logistics for smooth dispatch and timely delivery. 6. Monitor market trends, competitor activities, and share actionable insights. 7. Strengthen channel relationships and ensure buyer satisfaction. 8. Conduct monthly business reviews, tracking KPI – GMV, Active buyers, fulfilment rate, zero GMV.
Territory Sales Manager
Haier Appliances India Pvt Ltd
2023.01-2024.01
(a year)
Managed distributor & dealer operations including secondary sales and primary billing across 32 consumer appliance stores in East and West Medinipur and Jhargram districts. Maintained store productivity of ₹15– 20 lakh per store and supervised 32 Store Associates/ISD staff, ensuring smooth retail operations, sales performance, and strong dealer relationship management. Provided product training, encouraged participation in sales contests, and drove sales growth in Double Door, Side-by-Side, and BMR refrigerators, along with Deep Freezers. Also increased sales of front-load and top-load washing machines, microwave ovens, kitchen chimneys, and LED TVs (32", 43", and 55"), with major growth in 43" and 55" QLED TV categories. Ensured proper product display and visual merchandising through regular daily store visits.
Deputy Sales Manager-Jio Mart Digital E-commerce
Reliance Retail
2022.01-2023.02
(a year)
Launched and managed JioMart Digital B2B e-commerce operations at the Kolaghat Jio Centre under the South Coastal Cluster, focusing on expanding the buyer base, providing retailer training, increasing consumer durable (CD) and mobile WOD sales, and driving overall business growth. Successfully onboarded and managed 1,000+ buyers on the platform. Also handled primary distribution for POCO and Motorola smartphones and managed FOFO outlet operations. Drove sales of leading consumer durable brands including BPL, Kelvinator, Onida, Oscar, Voltas Beko, Hisense, Acer, OnePlus, and Apple to increase revenue and market share.
Assistant Sales Manager-Jio Mart Digital_E-commerce
Reliance Retail
2021.11-2021.12
(2 months)
Launching and managing Jio Mart Digital operations across the entire Kolaghat JC Area under the South Coastal Regional Area requires a strategic and result-oriented approach. The key focus areas include: Distributor & Dealer Management Developing and maintaining strong relationships with distributors and retailers to ensure smooth operations, efficient supply flow, and continuous market expansion. Sales Performance & Target Achievement Analyzing daily, weekly, and monthly sales performance reports, setting realistic targets, and implementing effective sales strategies to drive regional growth and achieve business objectives. Team Leadership & Training Leading and mentoring the field sales team by assigning clear responsibilities, providing sales and soft-skills training, and ensuring effective execution of business strategies in the market.
Relationship Manager
Tata AIA Life Insurance
2019.04-2021.11
(3 years)
Finance Excutive
Bajaj Finserv
2016.04-2019.03
(3 years)
ZYNTRO SOFTWARE SOLUTION PRIVATE LIMITED