Coordinate with business development and marketing managers to drive growth and achieve all targets and for OEM channels Analyze and identify opportunities to secure new businesses from OEM customer base and optimize profit and increase revenues. Administer entire sales process identify target customers, push sales and complet sale process to manage OEM Sales. Design and implement new strategies to drive business growth in assigned sales market. Manage pricing, deal pricing and other sales proposal activities and provide support to support marketing department. Provide an interface with senior management and junior staff regarding value based product proposal and marketing to ensure optimized OEM Sales. Supervise and provide training to all sales personnel to achieve company profit generation targets. Participate in innovative projects to enhance sales proposal process. Identify new markets to widen market base for enhanced revenue and profit generation. Involve in direct customer negations. in association with sales directors. Analyze markets to obtain latest trends, customer needs, competitors’ position and depth of customer base to re-design marketing strategy. Collaborate with engineering team to identify customer requirements for translating them into product specifications. Collaborate with marketing department to design new services and products for enhancing business growth. Ensure completion of all commercial contracts with external agencies adhering to commercial terms and market conditions.