Saravanan's Resume

Saravanan

National Sales Manager - General Trade

Chennai

Nationality India

Summary

Engaged in steering business operations for the profit center with a view to realize pre-planned sales and revenue targets Administered key business initiatives & strategies to meet changing customer needs / expectations, thereby resulting into high level of customer satisfaction and increase in market share, sales volume & added bottom line Extensive experience in spearheading business & ensuring sustained growth, focused on achieving / surpassing sales targets; expanding business reach and creating new sales / leads opportunities Enterprising leader and planner, successfully attained lowest attrition & retention rate in the region by designing & implementing an extensive model which focused on providing management and career growth Proven skills in delivering insightful & innovative business solutions through corporate & business strategy planning Managed products such as Cigarettes, Agarbatti, Matches, Atta, Biscuits, Snacks, Pasta, Noodles, RTE, Confectionery, Cakes, Spices, Rice, Pickle, Soaps, Shampoo An effective communicator with strong relationship management skills with the capability to relate to people at any level of business and management across the globe; possess excellent analytical and negotiation skills Key Skills Strategic Sales Management |Business Development| Retail Sales| New Market Development / Penetration Operations/Resource Management |Distributor Network Management| Product Positioning/Launch |Stock Management | Competitor/ Market Analysis |People Management |Team Management| Relationship Management

Work experience

National Sales Manager - General Trade
Funskool
2024.04-Current
(2 years)
Sales Manager - General Trade
Funskool
2022.04-2024.03
(2 years)
Regional Sales Manager
Funskool
2019.09-2022.05
(3 years)
Regional Mananger
KKR Group of Companies
2018.03-2019.09
(2 years)
Sales Manager - Traditional Trade
Enhance Distribution
2016.09-2018.02
(a year)
Revamped traditional trade operation completely in Dubai/Sharjah & NE region Successfully created an efficient business model by optimizing coverage with limited resource utilization Suggested various agency combinations that resulted in optimized operations by undertaking time and motion studies on salesman efficiency Retained key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins Played a vital role in sending weekly updates to the management to enable planning ahead for different locations in addition to carrying out visits to ascertain challenges and opportunities at each location Show less
Assistant Sales Manager
Jaleel Cash & Carry, UAE
2015.01-2016.08
(2 years)
Showcased excellence in streamlining the Horecca channel operations for Jaleel Cash & Carry, formulated & implemented the strategy for the year 2016 and achieved all envisaged goals Started the Big Day sales as a concept in Jaleel Carry & Carry which in later stages was implemented every quarter Initiated promotion cycles and managed end-to-end activity across all functions Maximized sales opportunities across existing client portfolio, liaised with intermediaries and formulated strategic account plans in order to create sales proposals yielding profitable account development and growth Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance Managed key customer accounts and negotiated customer agreements that delivered according to set targets while successfully delivering against the customer's expectations Boosted volume and revenue across assigned accounts, mobilized customized strategies and initiated incentives for wholesalers Analyzed business trends to formulate business growth strategy, researched market structure and distribution methods of major accounts to identify key areas of improvement Show less
Area Manager-Foods
ITC Limited
2008.08-2014.12
(6 years)
Showcased exceptional performance in receiving multiple promotions since the time of joining the organization Demonstrated excellence in the launch of entire Sunfeast biscuits portfolio, Aashirvaad Atta, Sunfeast Noodles, Aashirvaad Spices, Bingo, RTE portfolio among others Successfully attained business growth, higher than the national growth rate & managed key accounts across Tamil Nadu state in ITC as an Area Sales Manager Demonstrated strength of launching new products by meticulous planning throughout ITC launch of new products Capability to handle biggest circle of Coimbatore for ITC in the country with a turnover of INR 250 crores per annum Implemented a dynamic inventory tracking mechanism to check availability, visibility and freshness at the outlet level as well as introduced new systems and processes for a 3rd party delivery mechanism which resulted in 100% OTIF Acknowledged with: o Best Performing ASM Award (Foods Category) for the FY 2012-2013 and 2013-2014 by registering 36% & 26% growth respectively o Stockist Management Rolling Shield for 2014 (New Channel) Drove meticulous sales planning that successfully resulted in linear sales week on week Implemented cost saving measures for the company by making accounts liable for the damages arising out of mishandling / poor stock control post receipt Recognised as Star Performer with progressive sales growth inclusive of recorded growth in the Foods Category through ensuring availability/visibility/freshness across key accounts, which helped to drive visible distribution of brands, resulting in higher growth Show less
Area Executive – Foods, Cigarettes
MODERN TRADE
2003.08-2008.07
(5 years)
Territory Sales Manager
Britannia Industries Limited
2003.02-2003.08
(7 months)
Sales Officer
Dabur Ayurvedic Limited
2001.07-2003.01
(2 years)