Work experience

• Operation Manager - Engagement and Partnerships

  Jeeny (Rocket Internet SE)

  2025.09-Current

  (a year)

  • Owned end-to-end partner engagement and communication strategy, leading monthly performance campaigns to increase trips, revenue, NPS, and partner perception while strengthening emotional connection with the brand. • Led partner activation and acquisition initiatives, including auto sign-up optimization, onboarding journeys for new partners, and targeted programs to improve TPD and fleet utilization. • Conceptualized and launched Jeeny’s partner Telegram channel as a one-way communication platform, growing it to 15K subscribers within the first month; owned content strategy, monthly calendars, briefs, publishing, and channel management end-to-end. • Designed and executed quality improvement and training programs, reducing block risks, enhancing partner performance, and improving overall service standards. • Assist in charge planning and delivering partner community events and celebrations, managing end-to-end execution to boost loyalty, engagement, and brand affinity. • Owned campaign briefs and collaborated cross-functionally with Marketing, Creative, Automation, PR, and Operations to deliver aligned communication assets and educational banners for feature launches and compliance awareness. • Partnered cross-functionally to align fleet engagement efforts with broader business goals, supporting sustainable growth through data-backed interventions and localized strategies. • Led strategic engagement pilots and cross-team initiatives, aligning fleet experience with broader business goals and driving sustainable growth.
• Business Planning & Commercial Performance Strategist

  Careem Rides (Uber Inc.)

  2023.09-2025.08

  (2 years)

  • Led Iraq’s demand forecasting and performance planning for 2024 & 2025, including building a bottom-up plan, incorporating customer insights, historical data, and market intelligence; presented to Uber leadership and adopted as the official strategy for growth and operations. • Drove cross-functional planning with product, marketing, marketplace, and operations teams to align demand forecasts with supply planning, promotional initiatives, and new launches. • Built dashboards and actionable reporting tools to track business KPIs, enhancing data visibility for leadership and operational teams. • Acted as a strategic owner for localized product features, ensuring regional relevance and high adoption through data-backed development cycles. • Conducted competitor analysis and market mapping to identify trends, benchmark pricing models, and guide client campaign development. • Owned key growth bets—including Rentals, Airport, HDL, new zone expansions, and packages—by identifying commercial opportunities, tracking performance, and optimizing initiatives to maximize gross billing (GB) and operational efficiency. • Supported launch and expansion across multiple cities by providing strategic analysis, usage forecasts, and risk planning. • Monitored user behavior metrics and activity trends to detect service friction early and enable proactive intervention.
• Business Performance Lead - Strategic Partnerships & Commercial Enablement

  Careem Rides (Uber Inc.)

  2022.01-2023.09

  (2 years)

  • Built and scaled strategic partnerships across transportation, retail, and tech sectors, unlocking new growth channels, securing long-term collaborations that drove revenue growth and user acquisition. • Led strategic projects and pilots, leveraging both internal resources and external partnerships to introduce innovative solutions, streamline operations, and generate long-term value. • Bridged insight to execution, preparing performance dashboards and actionable reports that informed high-level decision-making, business development initiatives, and growth opportunities. • Acted as the voice of the customer, sharing feedback and recommendations with internal stakeholders to improve features and client experience. • Coordinated with cross-functional teams to launch and fix experience-based initiatives aligned to clients’ needs, behavior, and specific growth opportunities. • Owned Iraq’s CX strategy across journeys, retention, and satisfaction tracking; launched the ISQR dashboard to unify feedback across KPIs. • Created escalation flows, agent SOPs, and issue resolution playbooks to reduce time-to-resolution and enhance experience reliability. • Managed the CX team: hiring, goal setting, role definition, request intake, agent development, and operational continuity. • Owned key growth bets—including Rentals, Airport, HDL, new zone expansions, and packages—by identifying commercial opportunities, tracking performance, and optimizing initiatives to maximize gross billing (GB) and operational efficiency.
• Research Associate (Part-time, Remote)

  Rabee Securities

  2021.03-2022.10

  (2 years)

  • Conducted market and financial data analysis for Iraq Stock Exchange. • Built databases and translated reports for strategic forecasting. • Supported the development of Iraq’s first trading platform (RS Trade), contributing to data integrity and usability testing.
• Development & Sales Contractor

  Careem Rides (Uber Inc.)

  2021.08-2022.01

  (6 months)

  • Executed go-to-market strategies for new verticals with supply-demand balancing at the core of planning cycles. • Identified and cultivated strategic B2B partnerships with local brands and vendors, supporting growth of Careem’s vertical offerings and unlocking new customer acquisition channels. • Collaborated with cross-functional teams to co-create market entry strategies, ensuring partner alignment with platform capabilities, customer needs, and revenue goals. • Generated and executed sales plans, exceeding monthly and quarterly targets through a combination of outbound lead generation, in-market activations, and relationship building. • Conducted market research and competitor analysis to shape business development strategies, marketing initiatives, and localized value propositions. • Managed partnership operations, including commercial negotiations, agreement handling, voucher tracking, and reporting, ensuring seamless onboarding and activation.
• Food Operations & Sales Contractor

  Careem Food (Uber Inc.)

  2020.03-2021.08

  (a year)

  • Outbound lead generation via cold calling, email, events, marketing campaigns, and building network. • Managed merchant onboarding, digital content, and order fulfillment accuracy on Careem's platform. • Supported demand matching by maintaining inventory data accuracy and communicating real-time supply constraints to teams.
• Advisory Service, Risk Consultant

  EY (Ernst & Young)

  2019.07-2020.03

  (9 months)

  • Conducted risk assessment and variance analyses on key government and enterprise projects, identifying deviations and suggesting corrective measures to project leads. • Consolidated reporting inputs for periodic reviews and supported data modeling for project decision-making. • Assist in planning, suggestion and implementing project activities. • Assist the management team and provide other advisory services to clients in multiple industries. • Interact with clients to help ensure that the information flow from the client to the audit team is efficient. Technical Proficiency • Excel (Advanced) – Forecast models, dashboards. • SQL (Intermediate) – Data queries for commercial/operational insights and analysis. • Google Suite, Tableau (basic), Microsoft office, Salesforce, Sales Navigator.

Educational experience

• university of al-ma'moon

  Telecommunication Engineering

  2016.01-2019.01

  (3 years)
• School of Business and Technology

  Valar Leadership Accelerator – New Manager Program

Languages

Certificates