Summary

Work experience

• Area Sales Manager

  Carlsberg Group

  2021.01-Current

  (6 years)

  • Currently handling Bangalore West region General Trade channel with a team of 7 SEs. • Managing 4 KSBCL depots & 650 outlets. • Preparing outlet wise monthly and quarterly sales and budget planning for the territory. • Planning special burst scheme and allocating budgets and ensure deliverables are within the assigned budget. • Communicating monthly and quarterly sales targets to the team members and drive them to achieve the set target. • Responsible for increasing revenue and volume by achieving the sales targets month on month. • Focus on Net Sales Revenue by ensuring sales of High profitable Brands and Packs. • Ensuring timely submission of claims. • Ensuring timely action to avoid demurrage and expiry • Build and maintain strong customer relationship. Show less
• Market Development Manager

  Carlsberg Group

  2016.06-2020.12

  (5 years)

  • Owning responsibility for the design, development and execute all programs to increase presence and visibility for the brands. • Driving channel wise activations like consumer activation, customer engagement programs etc. • Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team • Strong connect / understanding of market to verify data to understand market information and develop insights • Track and analyze all BTL activities implemented to take out learning’s & improve activities in the future • Provide regular feedback to the team on achievement on various BTL inputs devised, thereby, increasing the success rate • Vendor management & article procurement for activation designed • Planning and executing visibility plans for lead brand across markets • Co-Ordination with Sales Team for feedback for marketing activities held at the Market. • Support and deliver the creation of visual appearance at retail to support increased coverage and reflect brand position and differentiation from competition. Show less
• Trade Marketing Executive

  Allied Blenders & Distillers Pvt. Ltd.

  2013.10-2016.05

  (3 years)

  • Handling regional visibility / BTL budget, planning, and executing GSB, in-shop branding & other BTL • Driving channel wise activations like consumer activation, customer engagement programs etc. • Planning and executing activities in consent with State head & zonal head. • Responsible for planning & procuring the POP & promotion articles. • Taking required approvals from HO to raising the purchase order & coordinating with the local team on • the same. • Vendor management
• Shopper & Customer Marketing Executive

  NIVEA INDIA

  2012.07-2013.09

  (a year)

  • Executing & maintaining in-shop branding (primary and secondary) in Modern trade and General trade, • Increasing SOS with the help of merchandising team. • Monitoring and evaluating all permanent & temporary displays for all brands. • Evaluation DSE / merchandiser target and achievement for calculating their incentive. • Prepare various scheme reports and claims. • Vendor management. Vendor management and MIS.
• Trade Marketing Executive

  SAB-Miller India

  2010.02-2012.06

  (2 years)

  • Handled all Trade marketing activities like GSB, in-shop branding, display, visi cooler purity & promotional activities • (BTL & ATL), achieving promotion KPI’s. • Planned and executed visibility in the market (pop, GSB & displays), • Merchandise PJP planning and handling a team of company representatives. • Vendor management, promoter briefing, competition tracking.
• Activation Officer

  Nestle India Ltd

  2008.01-2010.01

  (2 years)

  • Handled visibility like GSB, in-shop branding, wall painting etc. & BTL activities like brand promotion, wet and dry sampling, school activity and ladies club activity. • Handled rural activation for focus SKU’s like Sunrise special coffee, Maggi & other culinary products. • Vendor management, training promoter and merchandises and tracking them. • Utilizing company POP resources optimally (Display material, Samples etc. tracking competitor activity and complaint handling.
• Sales Officer

  Hindustan Sanitaryware & Industries Limited.

  2006.05-2007.12

  (2 years)

  • Executing primary orders and planning secondary sale volume • Handling distributors, key retailers, and modular kitchen manufacturers • Making product presentations for commercial and residentials projects • Participating in exhibitions and trade promotions programs for brand Promotion • Monitoring distributor sales executives and preparing the monthly target depending on their market potential • Providing project leads to distributors • Inventory Management.

Educational experience

• ICFAI

  Master of Business Administration - MBA, Marketing & Finance, A