As Regional Sales Manager for DXB Pump & Power, I am helping to establish the company’s presence in a new region and continue to build the sales activity from the ground up. I focus on introducing our pump and power solutions to key customers, developing local relationships, and maintaining a strong pipeline of new opportunities. In my first three months, I achieved over £300K in sales, proving the potential of the market and creating a solid base for further growth. My role includes regular customer visits, understanding technical requirements, and working closely with the team to deliver the right solutions for each project.

Created and led business development initiatives to drive sales growth through strategic partnerships, new business acquisition, and strong relationship management with key accounts. Successfully tendered and secured major contracts with prominent clients by leveraging technical expertise and industry knowledge to identify and win new opportunities. Optimised ordering and logistics processes to streamline delivery, improve responsiveness, and increase customer satisfaction. Developed and executed targeted sales strategies to expand existing accounts and open new revenue streams, while collaborating closely with cross-functional teams to strengthen product offering, improve sales enablement, and support long-term growth. Provided consultative, solution-led sales support by tailoring technical recommendations to customer requirements and commercial objectives.

Design and Launch of F45 Winchester. Project manage and launch the £500k development of F45 franchise in Winchester. Overall responsibility for the successful presale campaign, setting and working to KPIs, management and design of marketing campaign generating over 4000 leads, full operational and health and safety management and achieving a 97% satisfaction score on member survey. Continued growth of the business with 200+ members and over £36k monthly revenue.

(12 month contract) Overall responsibility for the recovery of financials lost through the Covid pandemic. My role involved providing clear strategies and budget targets for the leisure club manager to implement. With an overall loss of almost 60% in revenue post pandemic the recovery was swift and upon finishing in this role the leisure club was operating at 85% of pre pandemic figures.

Providing Group exercise classes for all members based on the formats provided by Orangetheory Fitness. Part time coaching whilst I study a BSc Hons Degree in Psychology.

(Visa restrictions) Coordination, daily running and management of an award winning fitness facility on the Northern Beaches in Sydney Australia. Navigating the way through COVID-19 closures and maintaining a 75% retention of membership upon reopening.

During my time working for Surya hotels I started as the Leisure and Spa Manager at the Hogs Back Hotel and Spa however by the end of my tenure I was in charge of 2 Gyms, 1 Studio, 1 Spa and in charge of a £300k refurbishment and 1 £50k start up. My role as Group Leisure and Spa manager was diverse and included liaising with the company director and board members through to budget management and KPI setting for 3 Head of departments. During my Time at The Hogs Back my achievements included; membership growth 35% in 3 years, spa revenue increase 54% YoY from 2018-2019, successful launch of 3 different facilities and overall guest satisfaction score of 92% average.